Tuesday, 19 July 2016

Violet Benson and Anthony Allport Create Millennial Wine Brand

Social Media Queen Violet Benson and Celebrity Wine Producer Anthony Allport Team Up to Create a Massive Millennial Wine Brand

Violet Benson (@daddyissues_), Comedian and Internet Personality, has co-founded a new line of wine with Anthony Allport, Chief Executive Officer of Fine Wine Agency. Available online beginning today at www.funwine.co and at 40 retailers in New York, NY, Fun Wine Co (@funwineco) launches just in time for the summer.
Instagram’s “Meme Queen” and Fun Wine Co have collaborated to create a new wine line accessible to consumers, providing millennials with a chance to enjoy and explore a relatable lifestyle brand. Fun Wine Co includes Red, White and Rosé (750ml) and features Rosé (375ml), a  half-bottle with a blue-and-white-striped straw that is lipstick friendly and thus perfect for drinking poolside with the squad.
Benson said, “Wine is a huge part of who I am and what my brand is all about. Creating a wine for my @daddyissues_ family seemed inevitable. Fun Wine isn’t just a wine, it’s a lifestyle. Now my 
@daddyissues_ fam and I will be sipping on the same wine on a lonely Friday night, a Saturday girl’s night out or a weekday afternoon because 'screw it, why not.' Besides, now you can blame me for all of your drunken bad decisions."
Allport has successfully launched celebrity brands, such as
Pinot By Tituss Burgess and White Girl Rose for Josh Otrosfki of @thefatjewish.
“Violet’s ability to own her content; and her strength as a storyteller have allowed her to earn a massive audience,” said Allport. “Her commitment to make sure that everything you see is hers is one of the main reasons we partnered together. Fun is built from the same integrity and originality, a real brand for real millennials to enjoy and make their own.”
Priced at RRP 750ml $16.99 per bottle and RRP 375ml $9.99 per bottle, Fun is produced in California.
Consumers can explore the Fun Wine Co story on Instagram
@funwineco, via Violet’s story on Instagram @daddyissues_and on Snapchat @DaddyissuesLA.

Fun Wine Co is the brainchild of Anthony Allport,  Fine Wine Agency and Violet Benson, wine lover and comedic social media personality. Fun Wine Co is a sophisticated yet affordable new wine brand designed for the young at heart consumer with both active social and social media lives.

@daddyissues_Twitter@Daddyissues__;Personal Instagram@VioletBens0nYoutubeVioletbenson;Facebook@OfficialdaddyissuesSnapchatDaddyissuesLA;Websitewww.daddyissuesla.com
Fine Wine Agency is an importer and distributor with a domestic and international portfolio of family owned, estate-grown wineries focused on organic, biodynamic and sustainable wines.


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