Saturday, 20 January 2018


Press Release


Lagos, January 19, 2018----- NOVELPOTTA Y&R, one of the fastest growing

integrated marketing communications firms in West (ECOWAS) and Central (CEMA) Africa regions has announced Y&R Lagos as its new identity. The announcement was made by the Founder/Chief Executive Officer, Dr. Celey Okogun alongside some senior staff of the organization at a press conference held in Lagos.

NOVELPOTTA was founded in 2001, and in 2002 became NOVELPOTTA Y&R which was as a result of its early affiliation to the globally renowned Young & Rubicam worldwide. Within a short period of its existence, the agency became a household name, servicing businesses across different sectors of the economy on the strength of the creative prowess it brought into the industry. Ten years ago, the organization extended its frontiers by becoming the first Nigerian advertising agency to establish a wholly owned (100%) office outside the shores of the country. Today, Y&R Douala (formerly NOVELPOTTA Y&R Cameroon) is the Francophone sub-hub for French territories in Senegal, Cote d’Ivoire, Mali and in the CEMAC region. 

Addressing the press at the occasion, Dr. Celey Okogun said: “Y&R Lagos is a demonstration of the considerable brand affinity between the network and us. The network has decided to play up our strengths and the values that bind us together. That’s the Y&R brand. Thus, affiliate offices and strategic partners were migrated to become Y&R brands in their cities or countries. We are particularly delighted that Nigeria is one of such offices selected. It is an opportunity for us to redouble our efforts therein adding value to the businesses of our various clients and the creative industry in Nigeria generally. We are, therefore, happy to announce that effective today the organization formerly known as NOVELPOTTA Y&R is now Y&R LAG or Y&R Lagos whichever you prefer. Yes, the change has occurred but the values associated with us over the years remain. It’s deliberate. Take a look at the new logo: NOVELPOTTA, our very first name by which some of you still refer to us is present. Y&R, our second name, which merged with the latter to become NOVELPOTTA Y&R is alive and vivid. And of course, Lagos, the city we all love to call LAG comes into full prominence in the new arrangement. I dare say, in a positive sense, the more things change, the more they remain the same and more engaging!”

Speaking at the occasion, Mr. Chinenye Godsproperty John, Head of Production enthused: “The new identity places a premium on Y&R with an uncompromising visual appeal and in turn places a responsibility on us as local affiliate to uphold the deep connectedness of Y&R as a Global Boutique. We find the simplicity of the new logo quite engaging and attractive to all stakeholders.

As we approach the double decade mark, Y&R Lagos will continue to strive to be the best workplace where every young fertile mind wants to realize his/her dreams.

Y&R is one of the most iconic global marketing communications companies in the world. We operate as a Global Boutique, connecting deep local insights with strategies and objectives that transcend borders. United by a global infrastructure and market-leading tools and technology, Y&R clients have access to top talents, hands-on experience and resources across our worldwide network of 331 offices in over 60 countries.

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About Y&R Lagos:

Y&R Lagos, an integrated marketing communications company, started in 2001 as NOVELPOTTA, offering 360 degree IMC solutions as a group company. In 2002, the company became NOVELPOTTA Y&R on the strength of its affiliation with Young and Rubicam Worldwide, a renowned global network with 331 offices in over 60 countries across the world.

Y&R Lagos has extended its frontiers by becoming the first Nigerian advertising agency to establish a wholly owned (100%) office outside the shores of the country, with coverage in West (ECOWAS) & Central (CEMAC) Africa regions. As a group, Y&R Lagos competences include advertising campaign concept development, media buying and investment, reputation management, brand activation, direct response marketing, experiential events, interactive & digital services, field force management, and full through-The Line Services amongst others.

For more information, please visit

Wednesday, 10 January 2018

Coca-Cola is making massive changes to Diet Coke (KO)

Diet Coke is about to have a new design, marketing campaign, and flavors.
The new Diet Coke flavors and design.
  • Coca-Cola announced Wednesday it is changing Diet Coke's design and rolling out a new marketing campaign for the beverage.
  • The company is also launching new Diet Coke flavors — including Feisty Cherry and Twisted Mango — but keeping the classic Diet Coke unchanged.
  • Diet Coke has struggled in recent years, with sales dropping 1.9% in 2016.

Coca-Cola is making massive changes to Diet Coke.
On Wednesday, the beverage giant announced it is rolling out modernized Diet Coke packaging and a new ad campaign, as well as new flavors. The classic Diet Coke will remain unchanged, but it will be joined by four new flavors: Ginger Lime, Feisty Cherry, Zesty Blood Orange, and Twisted Mango.
Coca-Cola said in a press release it spent two years developing the new flavors and bottles, testing more than 30 new Diet Coke flavors.
For the last few years, Diet Coke has been the weakest link in the company's cola lineup. In October, Coca-Cola reported the brand's sales by volume declined in the mid-single digits last quarter. Industry publication Beverage Digest reported Diet Coke US sales by the dollar dropped 1.9% in 2016.
Despite being a zero-calorie drink, Diet Coke has struggled to win over many health-conscious shoppers.
 (niallkennedy / Flickr)
Americans are increasingly cutting sugar out of their diets, meaning that they're drinking less of sugary sodas. But, shoppers remain suspicious of Diet Coke's use of artificial ingredients.
"Diet CSD [carbonated soft drinks] sales were supposed to be the solution to the industry's calorie dilemma," Monica Kvamme, a consultant at Zenith Global Ltd, said at Beverage Digest's Market Smarts conference in December. "But, that was short-lived, as diet sales peaked in 2005 and have been falling ever since."
Since 2005, diet soda sales have dropped a whopping 34%.
With the brand revamp, Coca-Cola is attempting to replicate the success of its Coke Zero relaunch in 2017. In August, Coca-Cola stopped selling Coke Zero in the US, replacing it with a beverage with a different recipe, design, and name: Coke Zero Sugar. The company previously made a similar change in other countries, including the UK.
There was immediate backlash to the announcement. However, after the new recipe rolled out in the US, unit case volume doubled compared to the prior quarter. In the UK, where the Coke Zero Sugar rollout began in 2016, growth continues in the double-digits.
Coca-Cola has resisted a similar reformulation for Diet Coke due to concerns over alienating loyal fans of the beverage.
With the new brand revamp, the company hopes to manage the best of both worlds — avoiding the fury of loyalists while making some necessary changes to finally grow Diet Coke's sales.
Culled from Business Insider by Pulse Nigeria.

Airtel Touching Lives: An Initiative Beyond Corporate Philanthropy

Corporate Social Responsibility (CSR), one of the stems of sound corporate governance, is increasingly attaining wider global and local adoption as its impacts in achieving the United Nations sustainable development goals become more perceptible. Today, top executives across different industry want to demonstrate their corporate citizenship through altruistic, ethical and legitimate initiatives that present their organizations as socially responsible. 
However, the big challenge for executives is how to develop an approach that can truly deliver on these lofty ambitions—and, as of yet, few have found the way. Some innovative companies have managed to overcome this hurdle, with smart partnering emerging as one way to create value for both the business and society simultaneously. Some others have also been able to create a sustainable CSR Strategy tailored towards their values.
A prime example of such organization is Airtel Nigeria. The telco through its flagship CSR intervention dubbedAirtel Touching Lives has impacted thousands of lives since inception in 2014. 
Airtel Touching Lives is an inspiring CSR initiative that offers practical relief, succour, hope, opportunities and credible platforms to liberate and empower the underprivileged, disadvantaged and hard to reach persons in the society.  The activities of Airtel Touching Lives are recorded and produced for national television with a view to promoting the spirit of giving, self-sacrifice and love among Nigerians.
“We are looking for impact; we want to touch many lives. We can’t do it alone, but I believe with the triangle of government, NGOs, and companies we can create the kind of impact to lift people out of poverty. There is nothing more fulfilling than giving to someone who can never give you anything in return.
 “Since we launched the Airtel Touching Lives initiative three years ago, we have achieved remarkable successes, having restored hope of despaired individuals and families, saved many from the throes of death and empowered many underprivileged Nigerians,” Segun Ogunsanya, Chief Executive Officer & Managing Director, Airtel Nigeria, said recently at the launch of the fourth season of Touching Lives.

Ogunsanya also noted that Airtel believes that “together, we all can make our society a better place if we join hands and collaborate to uplift the downtrodden around us.”
Indeed, Airtel Nigeria through the Touching Lives platform has demonstrated its commitment and passion to creating a better society for Nigerians. Here are some highlights of lives touched in the past three seasons of the programme:

Aina Family
The Aina family lost three children to an inferno. They also lost their home and everything they had. However, Airtel intervened and, earlier this year, Airtel handed the family with an ultramodern two-bedroom apartment. Airtel also took responsibility for payment of all their outstanding bills in the hospital. A touching story, but the Aina needed to start from somewhere again. Airtel provided the much needed help and said it will continue to be on standby for the Ainas. Interestingly, the Aina’s was recently blessed with a set of twin.

Ophans in Nigeria
Imagine you had to sleep under a bridge or find shelter at night in a bus stop? This is the life that many street children in Lagos experience every day. For Azeez Rotimi his life was this reality. At 14 years of age his world was very different to what it is now. Through rehabilitation and loving care, he has been given a second chance with a scholarship for secondary school and University to the tune of N1, 000,000.00 through the Airtel Touching Lives initiative.

Hannah Enakerakpor
During the Airtel Touching Lives Season 2, there were several emotional stories of courage and hope. However, the story of a young girl, Hannah Enakerakpor, who suffered from a life-threatening disease, stands out. She had hole-in-the-heart from a tender age and this malediction threatened her life. Hannah was intelligent, charming, and beautiful and like other kids wanted to go to school and actualize her dreams. Through the Touching Lives programme, Airtel ensured that Hannah lived. Airtel Nigeria bankrolled her surgery in India and thankfully the surgery was very successful. Today she is living a healthy and happy life.

Blind Gbenga Adesida
Also in Season 2 of the initiative, Airtel fulfilled its promise to many Nigerians including Adesida Gbenga, a blind man who lost custody of his children because he was homeless. A new apartment was built for him by Airtel so he could reunite with his family. With Airtel’s intervention, Adesida returned to the warm embrace of his family and continued his life as every other normal person.
Essienkan Ebong
During the first season of Touching Lives, Airtel empowered several individuals and communities. However, some stories stood out. For example, Essienkan Ebong, a former police officer lost his eyes to an armed robbery attack in 2013. All efforts to restore his sight proved abortive. Ebong, a graduate of computer science, with a PGD in Mathematics and MSc in Computer Science, didn’t give up hope and neither did Airtel give up on him. Through the Touching Lives programme, Airtel came to his aid, providing him with a Braille Object Identification Scanner, a Braille Machine, Speech Software, an America skim guide and a brand new sophisticated, special laptop to help him actualise his dream despite his disability. Today, Ebong is empowered and he is helping to empower other people in his immediate community.

Mbashie Community
Mbashie community in Makurdi, Benue State, is majorly made up of subsistence farmers and it had no source of water- inhabitants usually had to travel more than 30km on foot every day. There are many single mothers in the community and water is fetched daily by women and children. The children are unable to go to school to get an education while the women are unable to farm or bring in any income to help support their families. Airtel came to the aid of this community by providing a permanent solution to the water problem. Today, the women of Mbashie are more productive and children spend more time reading their books instead of going to look for where to fetch clean water. 
Because of its commitment and resolve to bring about positive change and development in the various communities where it operates, Airtel has received many accolades and awards from reputable platforms and institutions.

Recently, Airtel was awarded the Best Company in Stakeholder Engagement at the Sustainability, Enterprise and Responsibility Awards (SERAS) 2017 for its flagship Corporate Social Responsibility (CSR) initiative dubbed Airtel Touching Lives.
The award just days after the telco bagged the CSR of the Year Award at the maiden edition of the Nigeria Technology Innovation & Telecom Awards (NTITA).

While receiving the award, Director: Corporate Communications & CSR, Airtel Nigeria, Emeka Oparah said the award is a testament of Airtel’s efforts at connecting with stakeholders in the various communities where it operates, noting that the telco was committed to earning its social license through its corporate philanthropy and sustainability initiatives.

Through the Airtel Touching Lives case study, it is imperative that as businesses act responsively and boost their performance, devoting part of their income to giving back to the society by engaging in various life-changing activities, is no longer an option but a necessity to helping build better communities.

Wednesday, 18 October 2017


L – R: Caroline Anyanwu, Deputy Managing Director; Chris Ofikulu, Head, Lagos & West Directorate; and Uche Ben – Uzoebo, Head, Agency & Merchant Services; all of Diamond Bank Plc at the 2017  Businessday Banking Awards held in Lagos recently where Diamond Bank received the awards of  the Best Bank in Financial Inclusion and Best Mobile App in Nigeria.
 Nigeria’s leading retail bank, Diamond Bank has been recognized as the Best Bank in Financial Inclusion Services and the Mobile Banking App of the Year at the prestigious 2017 Businessday Banking awards held in Lagos recently.
Commenting on the awards, the Bank’s Chief Executive Officer, Uzoma Dozie said, “This award is another validation of our digital banking strategy. Other than its contribution to our bottom line, it is heartwarming to be recognized by our peers and the media for our innovative approach to banking in the country”.

L – R:  Alex Alozie, Head, Operations Directorate; Uche Ben – Uzoebo, Head, Agency & Merchant Services; Funke Opeke, Founder, CEO, Main One Cable; Caroline Anyanwu, Deputy Managing Director; Uzoma Uja, Company Secretary; and Chris Ofikulu, Head, Lagos & West Directorate, all of Diamond Bank Plc at the 2017  Businessday Banking Awards held in Lagos recently where Diamond Bank received the awards of  the Best Bank in Financial Inclusion and Best Mobile App in Nigeria.
The chief host at the event and Publisher, Businessday newspapers, Frank Aigbogun, stated in his welcome address that the awards were held to recognize the great institutions and leaders in the banking industry. He pointed that a credible information gathering process was adopted by the Research and Development division of the organization to select the winners, insisting that, “Businessday will continue to promote transparency in the public space as well as healthy rivalry and competition in the banking sector.”
Dedicating the awards to the Bank’s customers, Head, Corporate Communications Division, Chioma Afe said, “We are very grateful to our customers for their confidence in us; we certainly couldn’t have won without them. Our goal is to continue to delight them with our range of cutting-edge services. The best is yet to come”.
This year’s award makes it the second time in a row Diamond Bank will receive the award of the Best Mobile Banking app at the Businessday Banking awards.

Tuesday, 25 July 2017


The Future fashion CEO's master class is set to hold August 24th 2017 @ 9am.
This event targeted at providing young entrepreneurs a unique opportunity to learn from industry leaders on how to transform their fashion businesses into thriving brand Labels.
The preliminary talks would focus on African fashion retail distribution chains,which would throw more light on starting a business in the fashion & beauty industry. Some of the Outlines for the Master Class would be on

 *Fashion Seasons in Africa.How to spot trends and build  collections.
 * How to build a successful Fashion Brand.
 *Writing a  Fashion Business plan...From idea to Startup.
 *How to get the right Tailors for my Clothing Line business.
*Prospects and Challenges in building a successful Fashion business.

Africa is playing in a vastly competitive $1.4 Trillion fashion space with a sub-Saharan African ecommerce market of $31 billion
Still, Africa is largely an unexplored consumer market, just sprouting to take its place on the global stage accounting for a small percentage of worldwide $1.5 trillion global fashion industry with Euromonitor reports showing sub-Saharan Africa clothing and footwear market worth $31 billion.

At 25.8% annual growth rate in Africa, sporadic ecommerce growth is central to Africa’s thriving economy with majority of this growth being experienced in seven African countries which include Senegal, Kenya, Morrocco, Mozambique, Nigeria, South Africa and Ghana. With fashion industry activities concentrated in standout cities and countries such as Lagos for Nigeria and Accra for the Ghanian market, these are providing promising trends for the fashion industry as a whole.

The other half of the event which is the Breakout Sessions would involve Practical classes which would focus on the basics of Photography, makeup artistry, Modelling, Hairstyling, etc

Venue: 271 Herbert Macaulay way opposite sweet sensation.

Admission is Free.

Thursday, 23 March 2017

Facebook launches ‘Collection’ to enhance shopping experience on mobile devices

Facebook is launching a new ad format, Collection to enhance buyers’ shopping experience on mobile devices.

Collection will increase the likelihood of discovery and purchase by featuring a primary video or image above relevant product images. Clicking on the ad will lead users to an immersive, fast-loading shopping experience on Facebook that can showcase up to 50 products at a time.

Tapping on a product will take the most interested people to a product detail page on a business' website or app to purchase.

Three in four consumers say that watching videos on social media influences their purchasing decisions, which is why Facebook designed Collection. Brands like Adidas and Tommy Hilfiger already use Collection to drive sales with compelling videos. 

Global sports brand, Adidas, used Collection to drive sales for its new Z.N.E Road Trip hoodie and complementary products, and saw a 5.3x return on ad spend.

“This new ad format has everything we need to introduce a new product and drive sales. We used Collection to showcase a video highlighting the technical features of the Z.N.E. Road Trip Hoodie. People who tapped on the ad were instantly taken to a full-screen shopping experience that included complementary Adidas products to complete the look. Collection has outstanding cross-selling capabilities, and we’ll certainly explore this new format again to inspire and increase sales,” said Rebecca Watts, Performance Marketing Senior Specialist, Adidas.

American fashion brand, Tommy Hilfiger, used Collection to bring its “See Now, Buy Now” fall 2016 launch to life on mobile and saw a 2.2x higher return on ad spend.

According to Avery Baker, Chief Brand Officer, Tommy Hilfiger: “Our mission was to democratize the runway and make every look immediately available to all consumers worldwide. We took our video assets to the next level, through integrating shopping functionality.
Collection creates a consumer experience that reflects how current generations of digital natives interact with their favorite brands. The results exceeded expectations, generating an ROI increase of over 200%,” Baker added.

Get better insights about how people respond to your creative

To provide more insight into performance for marketers using ad formats, such as Collection and Canvas, that open into full-screen experiences, Facebook will start a test of a new outbound clicks metric over the coming weeks. In this test, outbound clicks will show the number of clicks leading people off of Facebook. The company hopes this offers marketers a clearer picture of people's paths through the entire ads experience.

Marketers with ads that appear on Instagram will also see outbound clicks reported. At the beginning of this test, if an Instagram ad directs to a destination on Facebook such as a Page, marketers will see these clicks reported as outbound clicks.

As Facebook develops outbound clicks over the coming weeks, the company will apply the same filtering on Instagram that it does on Facebook to show outbound clicks only for clicks off Facebook-owned properties.

Collection will begin rolling out to marketers globally starting today. To get started with Collection, visit the Advertiser Help Center or contact your Facebook representative. 


Jumia Travel set to host tourism summit

Leading online travel agency, Jumia Travel Nigeria has announced plans to hold a tourism summit in Lagos on Wednesday March 29, 2017. Experts from various sectors of the tourism industry will converge to brainstorm on what Nigerian/African travelers are searching for – the new trends and how these expectations can met by each stakeholder responsible for enriching their travel experience.

The company’s Head of PR & Marketing, Olukayode Kolawole made the disclosure in a press statement, adding that facilitating a summit to discuss critical industry issues has always been a key focus for the company. He also stated that the panelists for the summit have been drawn from various sectors within the hospitality industry.

“These experts have hands-on experiences from interacting with travelers at different point of their journey. The selection of the panelists was meticulously done to allow for a rich and diverse contribution from each of them.

For instance, Mr. Ikechi Uko is the CEO & organizer of Akwaaba African Travel Market. He’s also the publisher of ATQ magazine – the first (if not only) travel magazine in West Africa. The event is a convergence point for Africans to discuss, impact and share ideas on how to advance the African hospitality industry by highlighting the inevitable roles of each stakeholder, the government inclusive. Mr. Uko is a well-respected expert in the industry. His presence at any travel & tourism event will no doubt leave the participants in awe and intellectually enriched at the end of the programme”.

Other panelists billed to speak at the event are: Kushal Dutta, MD Jumia Travel Nigeria; Anthony Shishler, MD Fahrenheit Hotel; Bakare Abiola, Kenya Airways; Sam Adeleke, Afro Tourism; Chiamaka Obuekwe, Founder Social Prefect Tours; and Tosin Ajibade, Founder, Olorisupergal & Travel Africa Story.

The press statement also highlighted some of the questions the panelists will be providing answers to, such as: What are travelers looking for – the new trends? How can these expectations be met? What differentiates the 20th century traveler from the 21st? What roles do airline operators play in contributing to a traveler’s experience? What are the flight booking trends? What class enjoy the most bookings? How do airline operators make the flight more than just flying? How does the interaction with the airline add up to the traveler’s gross experience?  What kind of hotel accommodations do travelers expect? What kind do they get? What is the booking pattern/trend for leisure travelers? What amenities are these travelers searching for the most? How much in advance do travelers book hotels?  How do hoteliers plan to make travelers experience more interesting? Beyond keeping one’s head under the hotel roof, what extra do hotels offer? What would make a traveler to want to return to the same hotel every single time? Are Nigerian travelers difficult to satisfy? Do they ask for more than they can get or deserve or pay for?