Monday, 11 June 2018

EMBER CREEK WATERFRONT PARTNERS LA CAMPAGNE TROPICANA RESORT AND UNION BANK FOR ATUNDA EVENT



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Atunda E.N.T Live Music and More

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You are cordially Invited to an evening of African beats, dance,comedy and fashion. LA campagne Tropicana beach resort,the premier African themed resort in collaboration with Union bank, Land mark Africa and Atunda entertainment,an entertainment company that focuses on polishing and presenting African music, dance and fashion in a cosmopolitan manner present evenings of live music with the 'queens of African drums'
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GATE FEE IS FREE

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Venue

Ember creek, landmark towers, 26 corporations drive, Victoria Island, Lagos


Venue

Every Thursday starting from June 14th,2018
Time: 7pm-10pm

The live performances which will take place every Thursday will feature Anu,the lady Ekwe,Olo Omidan bata,Ara(thunder) and ace comedians . It is with great pleasure that we invite you to unwind,mingle and network with business executives and entrepreneurs on a terrace overlooking the lagoon with live music, comedy, fashion shows and other exciting side attractions such as raffle draws,celebrity appearances,grills and chills e.t.c.

We look forward to welcoming you.

Wednesday, 30 May 2018

Susan Credle as 2018 Jury President for The NEW and Social Influencers


(New York, 30th May 2018)  Susan Credle, Global Chief Creative Officer of FCB, has been named the Jury President for The NEW and Social Influencers in LIA 2018. Named one of Ad Age’s ‘100 Most Influential Women’, Susan has helped shape the industry with many trailblazing ideas in her career that has spanned more than 30 years.

“The NEW is all about showcasing unexpected advertising ideas that highlight new roles for brands and agencies. This can be based on emerging media technologies like AR/VR/data or actions and brand experiences or ideas and supply chains in terms of being an influencer,” explained Barbara Levy, President of LIA.  “The NEW is what we would like to term as a petri dish for growing new advertising disciplines until they are fully mature. Susan Credle, who is one of the industry’s leading creatives and influencer, is a perfect fit as Jury President.”

Susan Credle is a firm believer of creating new paths in the industry. She told an interesting the story of Albert Lasker, one of the creative founders of FCB, to illustrate her point.

“In 1916, Lasker told the California Fruit Growers Exchange that if they wanted to compete with the growers in Florida, they needed a better name. He said California oranges were sun-kissed. For trademark reasons, he spelled it Sunkist. Lasker didn’t create an ad; he created a brand,” Susan explained.  “A few years later, when the orange crop exceeded all expectations, he recommended that instead of eating the oranges, Sunkist should encourage people to drink the oranges.  This is the kind of thinking that makes us invaluable to our client partners.  The NEW looks for these ideas that don’t fit into any category, but keep our business thriving.  Who will defy categories for this year? I can’t wait to see.”

2018 The NEW and Social Influencers Jury:

Susan Credle – Jury President - Global Chief Creative Officer at FCB

Leah Bazalgette, Executive Director at Dentsu Aegis Network Sri Lanka, Colombo

Adrian Bosich, Managing Partner / Creative Founder at AIRBAG, Melbourne

Donald Chesnut, Global Chief Experience Officer at SapientRazorfish, New York

Waithera Kabiru, Digital Marketing Manager at Coca-Cola Central East and West Africa, Nairobi

Menno Kluin, Chief Creative Officer at 360i, New York

Nils Leonard, Creative Founder at Uncommon Creative Studio, London

Andrew Reinholds, Managing Partner at OMD NZ, Auckland

Taras Wayner, EVP / Chief Creative Officer at R/GA, New York

Rosie Yakob, Co-Founder / Partner at Genius Steals, Nashville

The Entry System is open for entries. The initial entry deadline is the 11th June.

For more information on submissions and eligibility, please visit the LIA website at  

www.liaawards.com.

 London International Awards (LIA) is a global festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Health & Medical, Music & Sound, Technology and Branded Entertainment. The awards, founded in 1986 by President Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio, evolving since its inception into 22 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. Every member on each Jury Panel, including the Jury President, judges all entries, excluding their own work, in their respective media. Each Jury has the discretion to award a Grand LIA within the media they are judging.

Sunday, 27 May 2018

Budweiser Beer brand launches in Nigeria with the Bud Hotel


Budweiser Beer brand launches in Nigeria with the Bud Hotel

At the launch, Budweiser took a bold step to unveil the King of Beers, brewed on its own terms for those who live on their own terms.

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Actor Uti Nwachukwu at the Budweiser launch in Lagos (Budweiser )



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On Saturday, 14th of April, 2018, Lagos witnessed the most extraordinary party yet! The famous Landmark Towers was completely transformed to host an exclusive number of guests at what was themed – the Bud Hotel.

This party was to serve as Budweiser's official launch into the Nigerian market with the brand taking a bold step to unveil the King of Beers, brewed on its own terms for those who live on their own terms.
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The campaign began about two weeks ago when the legendary Hand of the King broke the internet with witty social videos, a cavalcade and radio station take-overs.

The Hand of the King introduced a King's test where he directed people to a landing page to go take the test to find out if they were 'King Enough'. Successful applicants were then given invitations to the Bud Hotel on Saturday.

Budweiser pulled out all the stops to deliver on an amazing hotel experience. Guests checked in at the entrance and received a card much like a hotel room key. This card was used to access the Burger bar, bottles of Budweiser beer as well as other side attractions.
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The highlight of the night was the epic countdown to the unveil of the King. Budweiser created an illusion of a hotel using Z-depth visual mapping effect. At the end of the countdown, the brand had a grand entry truly worthy of a King.
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Afterwards, 3 of Nigeria's best DJs – DJ Neptune, DJ Xclusive and DJ BigN took turns thrilling the guests before collaborating to deliver an extraordinary mashup. Other side attractions featured a social media photo booth where guests had their photos taken while they sat on a throne, a gaming arena, fun body art and many more.
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If this event is any indication of just how Budweiser intends to play in the Nigerian market, then we’re very excited for what's to come!

Follow Budweiser on twitter, @BudweiserNG and the hashtags #KingOfBeers #BudHotel to see what the King of beers got up to.
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This is a featured post.

Nigerian Breweries uncages Tiger Beer in Nigeria


Tiger BeerNigerian Breweries uncages Tiger Beer, as world acclaimed brand enters the market

Tiger Beer is a product of Nigeria’s leading brewer, Nigerian Breweries Plc, a Heineken Operating company.


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On Friday, April 27th, 2018, 86 years after it rolled out the first bottle in a Malayan brewery in the territory now known as Singapore, World's No. 1 International Premium Asian Beer, Tiger Beer, finally launched in Nigeria with style.


Tiger Beer is a product of Nigeria’s leading brewer, Nigerian Breweries Plc, a Heineken Operating company.

The global beer is strikingly bold, refreshingly smooth, and unexpected in every way. The launch campaign tagged #Uncage - the courage to challenge convention - showcased the courageous, bold and go-getting side of Nigerians, encouraging consumers across all divides to 'uncage' the courage and the tiger within them in pursuit of their dreams and passions.
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As part of the lead-up to the launch, a number of celebrated Nigerians took to social media to talk about their fear which symbolically represents other crippling true life stories of fear, limitations and doubt.

These stories served as catalyst for their fans and many others to talk about their own fears too and start a conversation around breaking boundaries.

The celebs then received 'The Tiger' Invite. As this is an opportunity to challenge their fear of heights, the celebs accepted the challenge and invited ten die-hard fans who also kit up to join them in conquering their individual fears by climbing the Tiger Wall, an 70 ft wall at the Muri Okunola park in Victoria Island Lagos on the launch day.

“Fears and doubts are real. They are inhibiting, and unless you uncage yourself and break free from the hold, you may never go with your passion and truly live your dreams. The feeling after climbing the Tiger Wall is really liberating and has reinforced my resolve to never hold back in reaching out to my aspirations,” said one of the celebs, Abimbola Craig, an actress and movie producer.
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The attendees at the launch also experienced 'The Tiger Den' – a jungle-like experience simulating an encounter with a ferocious tiger complemented with thrilling music, sound effects and scenery. There the invitees tested their courage and enjoyed a ‘real’ Tiger experience.

"The Tiger Wall and Den are symbolic of the many fears, mental and physical boundaries we have to surmount daily in our pursuits. It’s not simply about heights. Tiger Beer is a beer for the bold, the courageous and the daring, encouraging them to ‘uncage’ bravery in pursuit of passion. Tiger Beer is a rallying point for those who are unknown, those with the potential to change the world; an unseen generation with a tiger inside. They are the ones we say are uncaged", said Franco Maria Maggi, Marketing Director, Nigerian Breweries.
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Tiger Beer was born in 1932 on the streets of Singapore. A world acclaimed lager beer, Tiger Beer is made with only the finest ingredients through a precise brewing process and uses only the finest quality ingredients. The result is the intensely refreshing, full-bodied taste of one of the world’s leading contemporary beer brands that has won over 40 international awards and accolades including Gold at the prestigious world beer cup, gold medal at the Commonwealth Bottled Beer Competition, and the BIIA’s World’s Best Lager Beer award among others.

Tiger Beer, today, is arguably the world’s fastest growing premium brand, growing by 24% (2016) year on year, and still continues to grow rapidly and is currently marketed in over 60 countries, including UK, US, Singapore, China, Vietnam, Australia and now in Nigeria.

Tiger’s #uncage tag line suggests living on the edge. Uncaging your life from the bordered or clich├ęd life you have been living. Breaking free from the norm.
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With the launch in Nigeria, Tiger is throwing down the gauntlet and inviting Nigerians to Uncage with a roar.

"Tiger Beer identifies with the bold Nigerian, whose passion brings him a sense of purpose. It is for the man of courage, and will be anchored around creativity, and inspiring real stories of people living their potential, and making their mark," remarked Portfolio Manager - International Premium - Tokunbo Adodo.

"Tiger believes everyone has a Tiger inside, which is why we uncage the courageous creative spirit of the young generation to help realize their true potential. It is only when you uncage your tiger, can we uncage the world. Tiger Beer’s courageous spirit appeals to the trend-conscious consumer, and we know the new 45 cl Tiger Lager Beer format is right up their alley,” He concluded.
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And the beer has found love with beer lovers with its debut SKU already.

“I love the crisp refreshing light brew and unique taste of the beer. I also particularly enjoy that feeling of belonging to the ‘Uncage’ tribe which of course identifies with the struggles of people like me who are breaking boundaries and going against the odds to forge a path for ourselves,” remarked a Tiger Lager Beer new convert, Kolade Oguntoke at the launch event.

Tiger Beer is World’s No. 1 International Premium Asian Beer, available in more than 60 markets across the globe.

Launched in 1932, Tiger Beer is a beer internationally renowned for taste and quality. With the launch of Tiger in Nigeria, beer lovers are definitely for a great time. Tiger Beer is already available for sale at retail stores nationwide.
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