Friday, 16 March 2018


LG Electronics, a global leader in Heating, Ventilation and Air Conditioning, has unveiled its newest Multi V 5 Commercial Air conditioner into the Nigeria market. The event aimed at ensuring penetration of this commercial air conditioner into the market to meet the growing need for air conditioners that can perform on a higher level took place at the prestigious Eko Hotel & Suites Lagos. This move is coming at a time LG is looking at the direction of laying more emphasis on its business to business in Nigeria, where the demand for energy-saving technology is increasing on a daily basis. 

The unveiling of the Multi V 5 which is LG’s newest Heating Ventilation and Air Conditioning (HVAC) solution is evident of the electronic giant’s drive to always be ahead of competition and lead in innovation by ensuring consumers’ satisfaction and comfort is a key concern when manufacturing products. Expectedly, this cutting edge technology would gain significant market share in Nigeria and indeed Sub-Sahara Africa

Interestingly, the Multi V 5 solution is designed to offer exceptional performance even in extreme climate conditions with its streamlined functionality optimizing energy efficiency and maximizing user comfort at all time. It is equipped with an innovative Dual Sensing Control that monitors temperature and humidity level to efficiently manage cooling and heating. The Multi V 5 is no doubt a powerful climate control solution that can excel in tough climates.

The Multi V 5 has an impressive 4 sided heat exchanger with a coating composed of an enhanced epoxy resin to protect vital components robust protection from various corrosive external elements such as air airborne salt and pollution. LG’s corrosion resistances technologies allowed the Multi V to pass the ISO accelerated corrosion test conducted by an independent test organization.

Moreover, the LG MULTI V 5’s new Ultimate Inverter Compressor offers unrivaled efficiency, reliability and durability. Improving on the 15 to 150 Hz operational range of its predecessor, it operates from 10 Hz to 165 Hz. This widened range increases part load efficiency and enhances the MULTI V 5’s ability to quickly reach the desired temperature. The MULTI V 5 features an enhanced bearing system layered with PEEK (Polyetheretherketone) – an advanced material normally used in airplane engines - this efficient infrastructure allows the MULTI V 5 to operate for sustained periods without any oil. In addition, the MULTI V 5’s Smart Oil Management uses sensors to check the compressor’s oil balance in real time, minimizing unnecessary oil recovery operation.

General Manager, Air conditioning and Energy Solution division LG Electronics West Africa operations, Mr. Cholyong Park said: “As a company with a great focus on producing energy saving and efficient products, we are happy to introduce the Multi V 5 into the Nigerian market, with this product in the market, we are in a better position to work with our dealers and business partners to make LG the No. 1 provider of smart and efficient HVAC solutions.”

Equipped with LG’s exclusive Ocean Black Fin, the MULTI V 5 is protected from corrosive substances such as salt, sand and other elements brought in by sea winds as well as industrial pollution. The black coating of the Ocean Black Fin heat exchanger keeps water from accumulating in order to minimize moisture buildup. The durability enhancement prolongs the product’s lifespan and lowers maintenance costs, paving the way for improved performance.

Efficient systems like the Smart Load Control make it possible to effectively regulate outdoor unit discharge refrigerant temperature, increasing energy efficiency anywhere from 15 to 31 percent depending on humidity conditions. This is ideal especially for tropical environments as the Smart Load Control function’s comprehensive understanding of its surroundings helps optimize energy efficiency while maximizing indoor comfort levels. Typical VRFs normally fluctuate considerably in order to maintain a set indoor temperature, making them highly inefficient.

Unlike previous models that required manual cleaning, the Auto Dust Removal feature allows the LG MULTI V 5 to provide fully automated, convenient cleaning. The feature removes dust on the outdoor unit’s heat exchanger by reversing fan rotation to eliminate accumulated sand and dust. This makes it possible for users to operate their air conditioners comfortably without worrying about the malfunctions that can occur due to dust accumulation. The innovative biomimetic fan, 4-sided heat exchanger, and improved compressor performance, the MULTI V 5’s efficiency and capacity have each been enhanced, making it possible for a single ODU to reach 26 HP. Utilizing research from the Seoul National University’s Department of Mechanical and Aerospace Engineering, the engineers behind the MULTI V 5 drew on inspiration from humpback whale flippers when designing the fan. Moreover, the solution’s advanced biomimetic fan significantly increases wind capacity.

Through its platform of in-depth research and development with consumer insights that enables it to manufacture products that meet and suite their everyday needs and aspirations, LG Electronics has over time maintained its market leadership position in consumer electronics and Air Conditioning Solution.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 75,000 people working in 118 locations around the world. With 2016 global sales of USD 47.9 billion (KRW 55.4 trillion), LG comprises four business units ― Home Appliance & Air Solutions, Mobile Communications, Home Entertainment and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. For more news and information on LG Electronics, please visit

About LG Electronics Home Appliance & Air Solution Company

The LG Electronics Home Appliance & Air Solution Company is a global leader in home appliances, air conditioning and air quality systems. The company is creating total solutions for the home with its industry leading core technologies. LG is committed to making life better for consumers around the world by providing thoughtfully designed products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, built-in appliances, air conditioners, air purifiers and dehumidifiers. Collectively, these products deliver enhanced convenience, superb performance, great savings and compelling health benefits. For more information, please visit

Wednesday, 21 February 2018


Mannie Udoh,Managing Director,Katunga media; Thelma okoh,General secretary Lagos NIPR;Mr Joseph Edgar,Director Katunga media; Mr olusegun Mcmedal,Chairman Lagos NIPR; Mr Goddie ofose,Chairman Brand journalist association of Nigeria and Clara okoro,vice president Bjan,at the katunga media unveils partnership to boost Brand journalism in Lagos today. 

Brand Journalists’ Association of Nigeria has gone into a partnership with frontline media Marketing Firm Katunga Media to provide a robust capacity building platform for its members. This partnership came as a result of the very strategic need to better equip its members as they support Indigenous brands in their quest for market leadership.

Speaking on the partnership, Mr. Joseph Edgar, Director at Katunga Media stated that this capacity building exercise which would take place bi-annually for the next two years in the first instance would involve the exposure of attendees to up to date initiatives in areas like strategy, branding, advertising, PR and conflict management.
According to him, ‘’This has become imperative as a result of the increasing preponderance of social media and its characteristic seemingly uncontrollable nature in the effective management of Brand reputation.’’
Mr Joseph Edgar,Director,Katunga media;Mr olusegun MCmedal,Chairman Lagos NIPR,Clara okoro,Vice president Brand journalist association of Nigeria and Mr Goddie ofose,chairman BJAN,at the katunga media unveils partnership to boost Brand journalism in Lagos today.

Mr. Edgar added that as part of the trainings, top players in the identified fields both local and international would be involved in knowledge and experience sharing sessions which would further expose participants to the very best of international practices in brand Journalism.
In his own contribution, Mr. Goddie Ofose, Chairman of Brand Journalists’ Association of Nigeria reiterated the vision of the Association as a strong partner in the growth process of Nigerian Brands hence the need to continue to foster continued interactions between its members and players within the economic space especially those whose main task it is to protect and ensure the growth of these brands.
This initiative has been endorsed by the Lagos Chapter of the Nigeria Institute of Public Relations (NIPR).

Thursday, 15 February 2018


Nigerians finally get a stake in Marvel Studios with the release of one of 2018’s most anticipated movies, Black Panther.
Black Panther follows T’Challa’s return home after the death of his father in Captain America: Civil War as king of Wakanda but finds his sovereignty challenged by a long-time adversary in a conflict that has global consequences.

The movie which is expected to release in Nigeria on February 16, 2018 boasts of a 90% black cast including Sope Aluko. Married and the mother of two (2) teenage boys plays the role of Shaman, a powerful primal leader who calls upon nature spirits for aid or guidance in Black Panther.

Nigerian-born but primarily raised in the UK, Sope started out with an undergraduate degree in Engineering and a master’s degree in Marketing. While in the UK, Sope attended drama classes at the London Academy of Music and Dramatic Arts (LAMDA) and extended her study into dance.
After a very successful career in the corporate space, the multi-linguist (speaks 4 languages including Yoruba) returned to acting and performing. Since then, she has played recurring roles on Netflix’s “Bloodline”, NBC’s “Law & Order SVU” and guest appearances on USA Network’s “Burn Notice” “Lifetime’s “Army Wives” amongst others.
Her film credits include supporting roles in feature films like Identity Thief, Pitch Perfect 2, 96 Minutes, Grass Stains,

 Black Panther stars Chadwick Boseman, Michael B. Jordan; Academy Award® winner, Lupita Nyong’o; with Academy Award® nominee, Angela Bassett; and Academy Award® winner, Forest Whitaker.
Sope is currently filming another Marvel film, set to release in late 2018 and looks forward to working in Nollywood.

Facebook enables organisations and businesses help people in crisis with new ‘Community Help’ feature

Lagos, Nigeria                                                               February 15, 2018

Facebook enables organisations and businesses help people in crisis with new ‘Community Help’ feature

Facebook has announced that organisations and businesses can now post in ‘Community Help’, a crisis response tool where people can request and provide help needed to recover following crises where ‘Safety Check’ - a Facebook tool which people can use to tell friends they are safe if in crisis-affected areas - has been activated.

“Organisations and businesses can post in Community Help, so that they can provide critical information and services for people to get the help they need in a crisis,”, explained Asha Sharma, Product Lead, Social Good, during the announcement. “We're beginning to roll out the feature to Pages for organisations and businesses like Direct Relief, Lyft, Chase, Feeding America, International Medical Corps, The California Department of Forestry and Fire and Save the Children, and will make the feature available to more users in the coming weeks,” she said.

The new feature provides organisations and businesses new ways to reach communities impacted by crises. For example, they might post about helping people find everything from free transportation to supplies and connecting volunteers with organizations that need help.

“We want to be there for our customers and communities in both good times and bad,” said Jess Purdy, Head of Social Media at Chase. "With so many people turning to Facebook to connect with friends, families and neighbours during crises, we see Community Help as a great tool in helping us connect our resources with those who need them most.”

Over the past year, people turned to Community Help for more than 500 different crises. Some of the crises where people used Community Help the most in 2017 include the flooding in Brazil (May), Hurricane Harvey in the US (August), the attack in Barcelona (August), the flooding in Mumbai (August) and the earthquake in Central Mexico (September). People also engaged with Community Help more than 750,000 times via posts, comments and messages, and the most frequent categories used are volunteer opportunities, shelter, food and clothing donations.

Facebook’s priority is to build tools that help keep people safe and provide them with ways to get the help they need to recover and rebuild. The company hopes this update makes it even easier for people to get the help they need in times of crisis and will give businesses and organisations an opportunity to build stronger communities around them.

·         Screenshots
·         Community Help Infographic

About Facebook 

Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what is going on in the world, and to share and express what matters to them. Facebook has 2.07 billion monthly active users and 1.4 billion daily active users on average worldwide and 11 million daily users and 23 million monthly active users from Nigeria.

About Red Media Africa

Red Media Africa ( is the PR & Empowerment Marketing division under the parent brand, RED.

It focuses on using inspiration, empowerment and action to help brands and organisations connect with their audiences, enhance their bottom-lines, and lead in their industries.

It has 6 major practice areas: Corporate Practice, Technology Practice, SME Practice, Governance Practice, Faith Practice and the International Practice – with work for brands across Nigeria, Ghana, Kenya and South Africa.

It has been recognised with multiple local and international awards including the Gold SABRE Awards for PR Campaigns and the Young Lions PR competition for the next generation of creatives.

PwC leads professional services sector in Global Brand Index

Image result for pwc

·         PwC increases position amongst the world’s strongest and most valuable brands
PwC leads the professional services sector, as one of the top 50 brands world-wide in the annual Brand Finance Global 500.
The Global 500 is a list of the strongest and most valuable brands world-wide, with top positions dominated by the technology sector.
The report assesses organisations across two main categories - the strength, and the value of their brand. Brand strength is calculated using a number of measures, including marketing, brand perception and business performance relative to competitors. The strength score feeds into the overall brand value calculation.
PwC achieved a ranking in terms of brand value of 50, moving up from 66th last year. As a result PwC is the highest performing professional service brand in the Index. 
The results reinforce the professional services network’s leading position as one of the leading brands in the world in 2018.
Bill Cobourn, Global Chief Marketing Officer, PwC, comments:
“Our brand’s strength is driven by our people’s contributions, and underpinned by the long term investments we are making in transforming our technology, services and skills.
“Overall the Index shows how long established brand names like ours are as strong as new entrants in the technology and consumer sectors. That’s critical to our strategy to attract and develop talented people, driving our growth in new, technology enabled markets, with startups and established businesses alike.”  
1.        The Global 500 is a list of the most valuable brands in the world. The top of the 2018 list is dominated by the technology. Download the report here.

About PwC
At PwC, our purpose is to build trust in society and solve important problems.  We’re a network of firms in 158 countries with more than 236,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at

PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see for further details. © 2018 PwC. All rights reserved

C&F Porter Novelli Appoints Ini Udoh Head of Business Development, Operations

LAGOS—Feb. 13, 2018— C&F Porter Novelli has appointed Ini Udoh as Head of Business Development and Operations, with responsibilities for leading business, growing client relationships, driving change and championing campaigns including delivering growth for both clients and agency.
Ini joins C&F Porter Novelli from Visco Netherlands B.V Nigeria where he was the Western Regional Channel Marketing/Wholesale Manager in charge of the management of over 87 business partners which comprise distributors, boutiques and retailers, in the region. He also had P&L responsibility, and played a major role in realising the company’s sales target.

Before that, Ini had served as Senior Sales Manager/Country Account Manager (Nigeria), for Kirusa Inc. a global leader in providing communication solutions over data networks for consumers and enterprises, where he was responsible for the company’s Nigerian entry plan and overall general operations management including partnerships with all the major Telcos.

He had earlier served as Managing Consultant of Cellcast Limited, a member of the OSMi Group, where he executed English Premiership Mobile Rights (EPL) – Pan sub-Saharan Africa, in addition to pitching the rights and related products of such media properties as ‘Don’t Forget The Lyrics’ – NIGERIA, and Idol Nigeria:

“I am delighted to be joining C&F Porter Novelli in this capacity at a time when the communications consultancy business is undergoing fundamental changes,” said Ini. “PR today is so much more than just public relations as we traditionally know it, and requires fresh approaches.  I look forward to being a part of the C&F Porter Novelli team, as it takes on the challenges arising from these changes” 

Nn’emeka Maduegbuna, Chairman and Chief  Executive Officer, C&F Porter Novelli added “We are thrilled that Ini has joined C&F Porter Novelli. Given his track record as a business strategist who has driven business penetration and growth across selected sub-Saharan African countries for well over a decade, we look forward to Ini making significant contribution to our quest of adding optimal value to the growth and development of existing and new clients.

Udoh holds an MBA from the Obafemi Awolowo University, Ile Ife, and a combined Bachelor's degree in Economics/Sociology and Anthropology from the University of Nigeria, Nsukka.
He is also a Registered Practitioner in Advertising with the Advertising Practitioners’ Council of Nigeria (APCON)
C&F Porter Novelli is a trusted business adviser focusing on strategic communications. With over 25 years experience in Nigeria and West Africa, C&F Porter Novelli marries the power of local market immersion with the rigor of data analytics, creating a deeper human insightthat transforms the opinions, beliefs and behaviours of those who matter most to their clients. For media enquiries contact Janet Udogu at or call +2348066933306.

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Saturday, 20 January 2018


Press Release


Lagos, January 19, 2018----- NOVELPOTTA Y&R, one of the fastest growing

integrated marketing communications firms in West (ECOWAS) and Central (CEMA) Africa regions has announced Y&R Lagos as its new identity. The announcement was made by the Founder/Chief Executive Officer, Dr. Celey Okogun alongside some senior staff of the organization at a press conference held in Lagos.

NOVELPOTTA was founded in 2001, and in 2002 became NOVELPOTTA Y&R which was as a result of its early affiliation to the globally renowned Young & Rubicam worldwide. Within a short period of its existence, the agency became a household name, servicing businesses across different sectors of the economy on the strength of the creative prowess it brought into the industry. Ten years ago, the organization extended its frontiers by becoming the first Nigerian advertising agency to establish a wholly owned (100%) office outside the shores of the country. Today, Y&R Douala (formerly NOVELPOTTA Y&R Cameroon) is the Francophone sub-hub for French territories in Senegal, Cote d’Ivoire, Mali and in the CEMAC region. 

Addressing the press at the occasion, Dr. Celey Okogun said: “Y&R Lagos is a demonstration of the considerable brand affinity between the network and us. The network has decided to play up our strengths and the values that bind us together. That’s the Y&R brand. Thus, affiliate offices and strategic partners were migrated to become Y&R brands in their cities or countries. We are particularly delighted that Nigeria is one of such offices selected. It is an opportunity for us to redouble our efforts therein adding value to the businesses of our various clients and the creative industry in Nigeria generally. We are, therefore, happy to announce that effective today the organization formerly known as NOVELPOTTA Y&R is now Y&R LAG or Y&R Lagos whichever you prefer. Yes, the change has occurred but the values associated with us over the years remain. It’s deliberate. Take a look at the new logo: NOVELPOTTA, our very first name by which some of you still refer to us is present. Y&R, our second name, which merged with the latter to become NOVELPOTTA Y&R is alive and vivid. And of course, Lagos, the city we all love to call LAG comes into full prominence in the new arrangement. I dare say, in a positive sense, the more things change, the more they remain the same and more engaging!”

Speaking at the occasion, Mr. Chinenye Godsproperty John, Head of Production enthused: “The new identity places a premium on Y&R with an uncompromising visual appeal and in turn places a responsibility on us as local affiliate to uphold the deep connectedness of Y&R as a Global Boutique. We find the simplicity of the new logo quite engaging and attractive to all stakeholders.

As we approach the double decade mark, Y&R Lagos will continue to strive to be the best workplace where every young fertile mind wants to realize his/her dreams.

Y&R is one of the most iconic global marketing communications companies in the world. We operate as a Global Boutique, connecting deep local insights with strategies and objectives that transcend borders. United by a global infrastructure and market-leading tools and technology, Y&R clients have access to top talents, hands-on experience and resources across our worldwide network of 331 offices in over 60 countries.

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About Y&R Lagos:

Y&R Lagos, an integrated marketing communications company, started in 2001 as NOVELPOTTA, offering 360 degree IMC solutions as a group company. In 2002, the company became NOVELPOTTA Y&R on the strength of its affiliation with Young and Rubicam Worldwide, a renowned global network with 331 offices in over 60 countries across the world.

Y&R Lagos has extended its frontiers by becoming the first Nigerian advertising agency to establish a wholly owned (100%) office outside the shores of the country, with coverage in West (ECOWAS) & Central (CEMAC) Africa regions. As a group, Y&R Lagos competences include advertising campaign concept development, media buying and investment, reputation management, brand activation, direct response marketing, experiential events, interactive & digital services, field force management, and full through-The Line Services amongst others.

For more information, please visit

Wednesday, 10 January 2018

Coca-Cola is making massive changes to Diet Coke (KO)

Diet Coke is about to have a new design, marketing campaign, and flavors.
The new Diet Coke flavors and design.
  • Coca-Cola announced Wednesday it is changing Diet Coke's design and rolling out a new marketing campaign for the beverage.
  • The company is also launching new Diet Coke flavors — including Feisty Cherry and Twisted Mango — but keeping the classic Diet Coke unchanged.
  • Diet Coke has struggled in recent years, with sales dropping 1.9% in 2016.

Coca-Cola is making massive changes to Diet Coke.
On Wednesday, the beverage giant announced it is rolling out modernized Diet Coke packaging and a new ad campaign, as well as new flavors. The classic Diet Coke will remain unchanged, but it will be joined by four new flavors: Ginger Lime, Feisty Cherry, Zesty Blood Orange, and Twisted Mango.
Coca-Cola said in a press release it spent two years developing the new flavors and bottles, testing more than 30 new Diet Coke flavors.
For the last few years, Diet Coke has been the weakest link in the company's cola lineup. In October, Coca-Cola reported the brand's sales by volume declined in the mid-single digits last quarter. Industry publication Beverage Digest reported Diet Coke US sales by the dollar dropped 1.9% in 2016.
Despite being a zero-calorie drink, Diet Coke has struggled to win over many health-conscious shoppers.
 (niallkennedy / Flickr)
Americans are increasingly cutting sugar out of their diets, meaning that they're drinking less of sugary sodas. But, shoppers remain suspicious of Diet Coke's use of artificial ingredients.
"Diet CSD [carbonated soft drinks] sales were supposed to be the solution to the industry's calorie dilemma," Monica Kvamme, a consultant at Zenith Global Ltd, said at Beverage Digest's Market Smarts conference in December. "But, that was short-lived, as diet sales peaked in 2005 and have been falling ever since."
Since 2005, diet soda sales have dropped a whopping 34%.
With the brand revamp, Coca-Cola is attempting to replicate the success of its Coke Zero relaunch in 2017. In August, Coca-Cola stopped selling Coke Zero in the US, replacing it with a beverage with a different recipe, design, and name: Coke Zero Sugar. The company previously made a similar change in other countries, including the UK.
There was immediate backlash to the announcement. However, after the new recipe rolled out in the US, unit case volume doubled compared to the prior quarter. In the UK, where the Coke Zero Sugar rollout began in 2016, growth continues in the double-digits.
Coca-Cola has resisted a similar reformulation for Diet Coke due to concerns over alienating loyal fans of the beverage.
With the new brand revamp, the company hopes to manage the best of both worlds — avoiding the fury of loyalists while making some necessary changes to finally grow Diet Coke's sales.
Culled from Business Insider by Pulse Nigeria.