Friday, 17 August 2018

Brand Communicator Set To Host Women In Marketing & Communications Conference/Awards

Brand Communicator, foremost Brands and Marketing publication has concluded plans to host the 2nd edition of Women in Marketing & Communications Conference/Awards (WIMCA) at Muson Centre, Onikan, Lagos on 31st August 2018.
WIMCA is the foremost thought leadership platform for insights and contemporary trends in engaging female consumers and at the same time recognizing outstanding women and corporate organization for their contributions to the growth of their various industries and the country at large.  This year’s event with the theme, “Women in Marketing Communications: The Press for Progress” promises to be the biggest gathering of female professionals in the field of Marketing and communications industry.
Industry analyst reveals that only 4 out of the top 20 Association of Advertising Agencies of Nigeria (AAAN) member agencies have women at the helm while the ten major Media Independent agencies, on the other hand, do not have any woman at the helm. Other sub-sectors of the industry cutting across both agency and clients' side have very few women at the helm.
In line with the realities, the organisers of the conference and awards disclosed that WIMCA is designed to identify the current trends in marketing communications while addressing the career challenges of female marketing executives.
According to the Convener of the Conference / Awards, Joshua Ajayi, Publisher of Brand Communicator, “the objective of the event is to celebrate women of outstanding achievements in the marketing and communications industry while creating a platform for networking among them.
“It will also provide a mentorship platform for young and prospective professionals and to ignite the potential in women towards attaining enviable heights in marketing and management. As well as inspire the entrepreneurial spirit in women towards creating and sustaining enduring marketing and communications industry businesses.”
The organisers disclosed that many important dignitaries are billed to attend the August event as special guests of honours.
In the same vein, the confirmed Speakers and Panelists are Alex Goma, Managing Director, PZ Cussons; Folake Ani-Mumumey, Chairman, Board of Directors, FBN Insurance Brokers; Julia Oku Jacks, Managing Director, Treewater Limited; Lampe Omoyele, Managing Director, 141 Worldwide; IquoUkoh, Managing Director, Entod Marketing; Cherry Eromosele, Chief Product & Marketing Officer, Interswitch; Steve Babaeko, Managing Director, X3M Ideas; NsimaOgedi-Alakwe, Marketing Director, Unilever and Funmilayo Falola, Head, Brand & Marketing Communications, Wema Bank.
Recall, WIMCA was first hosted in 2014, the maiden edition was tagged "Inspiring Change in Marketing: Taking The Centre Stage." The event featured about 500 participants from the marketing communication industry and higher institutions of learning. It was held July 31st, 2014 at Shell Nigeria hall, Muson Centre in Lagos.
WIMCA is a free to attend event, however, registration is required online athttp://wimca.ng/


Tuesday, 19 June 2018

EXACTLY ONE MONTH SINCE LG ELECTRONICS SIGNED INTERNATIONAL FOOTBALL PLAYER, ALEX IWOBI AS BRAND AMBASSADOR





Lagos, MAY, 19, 2018----- At an elaborate ceremony in LG showroom Lekki Lagos, LG Electronics officially signed on Nigerian International Football player, Alex Iwobi as its official brand ambassador. It was witnessed by officials of LG Electronics, Fouani Nig. Limited, members of the press and general publics


As a promising football star for both club and country, Alex Iwobi has endeared himself to fans both at home and abroad due to his sterling performances. It is on record, he played a crucial role in ensuring that the Super Eagles of Nigeria qualified for the forthcoming World Cup tournament. He is skillful and full of youthful energy, an inspiration to millions of youth who one day long to play football; he indeed represents the future of football; a quality that made him the preferred choice as a brand ambassador for LG Electronics. LG on the other hand, represents the future of innovative technology. Without a doubt, he would positively influence the brand within and outside of Nigeria.

Speaking at the unveiling, Managing Director, LG Electronics West Africa Operations, Mr. Taeick Son said: “the choice of Alex Iwobi went through a thorough process and in the end we zeroed in on him, going by his antecedent in the field of play and most importantly how he is generally perceived as a player around the globe, we have no doubt whatsoever that he is the right face to represent the brand, and at the end he would do us all proud. On that note Alex, I say welcome onboard.”



Responding Alex Iwobi said: “For me this is a rear privilege and honour to be the brand Ambassador of a renowned electronics giant as LG Electronics, I must say I am indeed happy and I will continue to do my best in the field of play which obviously was what attracted the brand to me in the first place and secondly, as an ambassador of the brand I will continue to perform in ways that connect with the performance of the brand in millions of homes.”

Speaking in the same vein, Managing Director Fouani Nigeria limited, Mr. Mohammed Fouani, was full of praise for the player. He said “I am particularly happy this deal has been sealed today which for us brings in a unique opportunity for both Alex Iwobi as our ambassador and LG Electronics as the brand, this collaboration would obviously pay off in the long run.”

This clearly demonstrates LG Electronics loves the game of football, identifying with a player such as Alex Iwobi who by all standards has distinguished himself in his chosen career as a professional footballer. It is believed Alex Iwobi, who is young and full of energy would serve as an inspiration to younger and upcoming footballers in the country who are also part of LG esteemed consumers.

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About LG Electronics, Inc.

LG Electronics, Inc. is a global innovator in technology and manufacturing with operations in more than 100 locations around the world. With 2017 global sales of USD 55.4 billion (KRW 61.4 trillion), LG is comprised of five companies ― Home Appliances & Air Solutions, Home Entertainment, Mobile Communications, Vehicle Components and Business-to-Business ― and is a world-leading producer of TVs, refrigerators, air conditioners, washing machines and mobile devices in addition to premium LG SIGNATURE products and ThinQ featuring artificial intelligence. For the latest news and information on LG Electronics, visit www.LGnewsroom.com.


About LG Electronics Home Appliance & Air Solution Company

The LG Electronics Home Appliance & Air Solution Company is a global leader in home appliances, air conditioning and air quality systems. The company is creating total solutions for the home with its industry leading core technologies. LG is committed to making life better for consumers around the world by providing thoughtfully designed products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, built-in appliances, air conditioners, air purifiers and dehumidifiers. Collectively, these products deliver enhanced convenience, superb performance, great savings and compelling health benefits. For more information, please visit www.LG.com.





Monday, 11 June 2018

EMBER CREEK WATERFRONT PARTNERS LA CAMPAGNE TROPICANA RESORT AND UNION BANK FOR ATUNDA EVENT



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Atunda E.N.T Live Music and More

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You are cordially Invited to an evening of African beats, dance,comedy and fashion. LA campagne Tropicana beach resort,the premier African themed resort in collaboration with Union bank, Land mark Africa and Atunda entertainment,an entertainment company that focuses on polishing and presenting African music, dance and fashion in a cosmopolitan manner present evenings of live music with the 'queens of African drums'
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GATE FEE IS FREE

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Venue

Ember creek, landmark towers, 26 corporations drive, Victoria Island, Lagos


Venue

Every Thursday starting from June 14th,2018
Time: 7pm-10pm

The live performances which will take place every Thursday will feature Anu,the lady Ekwe,Olo Omidan bata,Ara(thunder) and ace comedians . It is with great pleasure that we invite you to unwind,mingle and network with business executives and entrepreneurs on a terrace overlooking the lagoon with live music, comedy, fashion shows and other exciting side attractions such as raffle draws,celebrity appearances,grills and chills e.t.c.

We look forward to welcoming you.

Wednesday, 30 May 2018

Susan Credle as 2018 Jury President for The NEW and Social Influencers


(New York, 30th May 2018)  Susan Credle, Global Chief Creative Officer of FCB, has been named the Jury President for The NEW and Social Influencers in LIA 2018. Named one of Ad Age’s ‘100 Most Influential Women’, Susan has helped shape the industry with many trailblazing ideas in her career that has spanned more than 30 years.

“The NEW is all about showcasing unexpected advertising ideas that highlight new roles for brands and agencies. This can be based on emerging media technologies like AR/VR/data or actions and brand experiences or ideas and supply chains in terms of being an influencer,” explained Barbara Levy, President of LIA.  “The NEW is what we would like to term as a petri dish for growing new advertising disciplines until they are fully mature. Susan Credle, who is one of the industry’s leading creatives and influencer, is a perfect fit as Jury President.”

Susan Credle is a firm believer of creating new paths in the industry. She told an interesting the story of Albert Lasker, one of the creative founders of FCB, to illustrate her point.

“In 1916, Lasker told the California Fruit Growers Exchange that if they wanted to compete with the growers in Florida, they needed a better name. He said California oranges were sun-kissed. For trademark reasons, he spelled it Sunkist. Lasker didn’t create an ad; he created a brand,” Susan explained.  “A few years later, when the orange crop exceeded all expectations, he recommended that instead of eating the oranges, Sunkist should encourage people to drink the oranges.  This is the kind of thinking that makes us invaluable to our client partners.  The NEW looks for these ideas that don’t fit into any category, but keep our business thriving.  Who will defy categories for this year? I can’t wait to see.”

2018 The NEW and Social Influencers Jury:

Susan Credle – Jury President - Global Chief Creative Officer at FCB

Leah Bazalgette, Executive Director at Dentsu Aegis Network Sri Lanka, Colombo

Adrian Bosich, Managing Partner / Creative Founder at AIRBAG, Melbourne

Donald Chesnut, Global Chief Experience Officer at SapientRazorfish, New York

Waithera Kabiru, Digital Marketing Manager at Coca-Cola Central East and West Africa, Nairobi

Menno Kluin, Chief Creative Officer at 360i, New York

Nils Leonard, Creative Founder at Uncommon Creative Studio, London

Andrew Reinholds, Managing Partner at OMD NZ, Auckland

Taras Wayner, EVP / Chief Creative Officer at R/GA, New York

Rosie Yakob, Co-Founder / Partner at Genius Steals, Nashville

The Entry System is open for entries. The initial entry deadline is the 11th June.

For more information on submissions and eligibility, please visit the LIA website at  

www.liaawards.com.

 London International Awards (LIA) is a global festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Health & Medical, Music & Sound, Technology and Branded Entertainment. The awards, founded in 1986 by President Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio, evolving since its inception into 22 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. Every member on each Jury Panel, including the Jury President, judges all entries, excluding their own work, in their respective media. Each Jury has the discretion to award a Grand LIA within the media they are judging.

Sunday, 27 May 2018

Budweiser Beer brand launches in Nigeria with the Bud Hotel


Budweiser Beer brand launches in Nigeria with the Bud Hotel

At the launch, Budweiser took a bold step to unveil the King of Beers, brewed on its own terms for those who live on their own terms.

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Actor Uti Nwachukwu at the Budweiser launch in Lagos (Budweiser )



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On Saturday, 14th of April, 2018, Lagos witnessed the most extraordinary party yet! The famous Landmark Towers was completely transformed to host an exclusive number of guests at what was themed – the Bud Hotel.

This party was to serve as Budweiser's official launch into the Nigerian market with the brand taking a bold step to unveil the King of Beers, brewed on its own terms for those who live on their own terms.
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The campaign began about two weeks ago when the legendary Hand of the King broke the internet with witty social videos, a cavalcade and radio station take-overs.

The Hand of the King introduced a King's test where he directed people to a landing page to go take the test to find out if they were 'King Enough'. Successful applicants were then given invitations to the Bud Hotel on Saturday.

Budweiser pulled out all the stops to deliver on an amazing hotel experience. Guests checked in at the entrance and received a card much like a hotel room key. This card was used to access the Burger bar, bottles of Budweiser beer as well as other side attractions.
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The highlight of the night was the epic countdown to the unveil of the King. Budweiser created an illusion of a hotel using Z-depth visual mapping effect. At the end of the countdown, the brand had a grand entry truly worthy of a King.
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Afterwards, 3 of Nigeria's best DJs – DJ Neptune, DJ Xclusive and DJ BigN took turns thrilling the guests before collaborating to deliver an extraordinary mashup. Other side attractions featured a social media photo booth where guests had their photos taken while they sat on a throne, a gaming arena, fun body art and many more.
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If this event is any indication of just how Budweiser intends to play in the Nigerian market, then we’re very excited for what's to come!

Follow Budweiser on twitter, @BudweiserNG and the hashtags #KingOfBeers #BudHotel to see what the King of beers got up to.
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