Etihad Airways, the national airline of the United Arab Emirates (UAE), has appointed the Cheil Network to handle its global digital and social marketing activities, following a competitive pitch process held last month.
Cheil is now responsible for delivering Etihad Airways’ strategy and creative in all digital and social channels. The agency will also support Etihad Airways with performance-based marketing, analytics and reporting.
Etihad Airways will be served by Cheil’s global network of specialisms, with its digital specialists, The Barbarian Group, taking primary responsibility for driving best-in-class digital and social marketing for the airline.
Shane O’Hare, Etihad Airways’ Senior Vice President Marketing, said: “Digital is at the core of our marketing and Cheil’s strong global team demonstrated a perfect blend of creative ambition and strategic thinking, with ideas that reflected our brand values and personality. They will also bring a high level of sophistication to our performance marketing through their analytical skills and understanding of the latest industry technology. That makes them the right agency partner for the next phase of Etihad Airways’ growth.”
Lotta Malm Hallqvist, Cheil’s Global Vice President, said: “We want to work with innovative brands that are poised for global growth in the next decade. Etihad Airways is one of those brands. We look forward to elevating the airline to be the top digital and social brand in its category by delivering strategically informed, inspirational creative work.”
Cheil Worldwide is a global creative network headquartered in South Korea. It operates 47 offices in 40 countries across the Middle East, Europe, Asia, Africa, and the Americas.
About Etihad Airways
Etihad Airways began operations in 2003, and in 2014 carried 14.8 million passengers. From its Abu Dhabi base, Etihad Airways flies to 111 existing or announced passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and the Americas. The airline has a fleet of 115 Airbus and Boeing aircraft, and more than 200 aircraft on firm order, including 67 Boeing 787s, 25 Boeing 777-X, 62 Airbus A350s and seven Airbus A380s.
Etihad Airways holds equity investments in airberlin, Air Serbia, Air Seychelles, Aer Lingus, Alitalia, Jet Airways, Virgin Australia, and Swiss-based Darwin Airline, trading as Etihad Regional. Etihad Airways, along with airberlin, Air Serbia, Air Seychelles, Alitalia, Etihad Regional, Jet Airways and NIKI, also participate in Etihad Airways Partners, a new brand that brings together like-minded airlines to offer customers more choice through improved networks and schedules and enhanced frequent flyer benefits. For more information, please visit: www.etihad.com.