For Immediate Release
Omnicom Supports First “China Day” at Cannes
BBDO, DDB, OMG and TBWA emphasize need to understand
world’s pre-eminent growth market
Cannes, FRANCE, 18 June 2013 – Omnicom Group Inc. (NYSE: OMC), a leading marketing and advertising holding company, demonstrated its long-time support for China by hosting a panel discussion at the first “China Day” event held at the Cannes Lions International Festival of Creativity.
“As the Festival celebrates its 60th anniversary, its organizers have wisely chosen to spotlight one of the world’s most important countries,” said Serge Dumont, Omnicom Group Vice Chairman, and Chairman Asia Pacific. “The support of the Group and its agencies at this year’s Festival reflects our long-term commitment to China, the world’s number-two advertising market worldwide in terms of market scale. Because understanding China has become crucial to any company with global aspirations, Omnicom assembled a panel of senior executives from our agencies to discuss the key trends affecting China’s families, individuals, and institutions.”
Entitled “Becoming Chinese – the only way to succeed in China,” the panel was moderated by Serge Dumont and included the following advertising industry leaders:
§ Carol Potter – President & CEO, BBDO/Proximity Greater China
§ Arthur Tsang – Executive Creative Director, BBDO, Beijing.
§ Tim Cheng – Chief Creative Officer, DDB Group Shanghai
§ Doug Pearce – CEO, Omnicom Media Group, Greater China
§ Ian Thubron – Group President, Greater China, TBWA Asia Pacific
On Monday 17 June, Omnicom also hosted a private lunch to welcome Mr. Li Dong Sheng President of the China Advertising Association and its Secretary General Mr. Yan Jun. Along with Mr. Bernard Brochand, the Mayor of Cannes, selected leaders from the advertising industry and Omnicom agencies attended the lunch.
Serge Dumont observed, “Two years ago, I had the pleasure of welcoming Mr. Li on the occasion of his first official visit to Cannes. We are delighted to see him back here – this time at an event that spotlights the rising influence Chinese consumers are exerting, within and beyond the borders of their home country.”
The Cannes Lions International Festival of Creativity takes place from 16-22 June 2013. Further information about China Day is available at www.canneslions.com.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE-OMC) is a leading global marketing and communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Omnicom agencies have been in Greater China for over 30 years. Operations have grown rapidly, from several hundred employees in 2006 to currently more than 10,000 employees, including associates. Today, there are over 40 Omnicom agencies covering over 130 cities in Greater China.
For further information on Omnicom and its brands, please visit www.omnicomgroup.com.
Contact:
New York: Joanne Trout - Omnicom Group
Tel. + (212) 415-3669
Beijing
Winter Wright, FleishmanHillard
Tel. +(8610) 5775-5960
新闻通稿
宏盟协办戛纳首次 “中国日”
BBDO, DDB, OMG和TBWA 强调：
充分了解并重视全球最重要的、发展最迅猛的中国市场
2013年6月18日 法国戛纳 — 在今年法国戛纳国际广告节上，营销及广告巨头宏盟集团在戛纳首次“中国日” 期间举办了一场专题论坛，以表示其对中国市场的长期支持。
“今年是戛纳国际广告界六十周年庆典。主办方非常适时的选择聚焦在世界最重要的国家之一 —— 中国。” 宏盟集团副主席兼亚太区主席Serge Dumont说道：“宏盟集团以及集团旗下各公司对‘中国日’的支持，显示出我们对全球第二大广告市场 —— 中国的长期承诺。对于任何一家具有全球视野的公司来说，了解重视今天的中国亦变得至关重要。此次专题论坛，宏盟召集其旗下各公司的资深专业人员，共同探讨正日趋影响中国的家庭、个人以及机构的主要趋势。”
成为“中国人”，是在中国取得成功的唯一之路，是本次专题论坛的主题。Serge
Dumont担任现场主持，以下各位作为演讲人参与论坛：
§ Carol Potter – BBDO/Proximity 大中华总裁兼首席执行官
§ Arthur Tsang – BBDO 北京执行创意总监
§ Tim Cheng – DDB 集团上海首席创意官
§ Ian Thubron – TBWA 大中华区集团总裁
§ Doug Pearce – OMG 大中华区首席执行官
6月17日, 宏盟设午宴招待前来参加广告节的中国广告协会会长李东生先生和中国广告协会秘书长燕军先生。一同参加午宴的还有戛纳市市长Bernard Brochand先生以及行业内和宏盟集团旗下公司的各位同仁。
Serge Dumont说：“两年前，我在戛纳见到第一次来参加广告节的李东生会长。今天我们非常高兴在这里再次看到他。在一年一度的广告节上，我们可以感受到中国消费者不管是在国内，还是在全球舞台上，都正在发挥着越来越大的影响力。”
戛纳国际广告节于2013年6月16日至22日在法国戛纳举办。若想了解更多中国日的信息，请浏览：www.canneslions.com
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宏盟集团简介
宏盟集团（纳斯达克代码：OMC）是一家全球领先的营销与企业传播服务集团公司。 宏盟集团旗下的顶级网络机构和众多专业公司向超过100个国家的5000多家客户提供广告、战略媒体策划和媒体购买、数字与互动营销、直效营销、促销、公共关系和其他专业领域的传播服务。
宏盟旗下公司在大中华区 三十多年的业务发展迅猛。员工人数已由最初的几百人发展到 2006 年包括联合公司在内的 1 万多人。今天，宏盟旗下公司已在大中华区的 130 多个城市拥有超过 40 家分公司。
如需进一步信息，请浏览：www.omnicomgroup.com
联系人:
纽约：Joanne Trout – 宏盟集团
电话：+ 212 415 3669
北京：Winter Wright – 福莱国际传播
电话：+8610 5775 5960
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