Tuesday, 19 February 2013

Brangelina Joins Fergie, Drew And Other Stars Launching Celeb Booze Brands

by Mark J. Miller


If there are two things that Angelina Jolie and Brad Pitt need it’s more money and more publicity. So the pair will release their first wine from their organic 1,000-acre French estate, Chateau Miraval, next month with their names on the bottle, Bloomberg News reports.
The rosé, formerly known as “Pink Floyd,” will be labeled as Miraval and feature Pitt and Jolie’s names on the back of the bottle along with Perrin, the family that Brangelina has partnered with to help create and distribute the wine. The trio will also distribute a white later this year and reds in 2014. “We are intimately involved and quite enthused over the wine project with our friends the Perrin family,” Pitt said via his publicist.
One thing that brought Perrin and Pitt-Jolie together was the fact that both vineyards grow their vines organically, something the Perrin family has been doing since 1950. Now the Hollywood escapees are joining a long line of celebs who have extended their personal brands to alcohol brands.

One of their contemporaries who recently began promoting a new wine label is Drew Barrymore. Past big names involved in the alcohol biz include Sean Combs, who was named the marketing director for Ciroc’s Ultra Premium Vodka back in 2011 and Dan Aykroyd, who has his own wine and vodka brands. If those don’t suffice, AC/DC boasts a wine as does Sopranos actress Lorraine Bracco.
Other celebrity wine-makers include the Black Eyed Peas' Fergie (owner of Ferguson Crest wine with her father) and actors Richard Gere and Antonio Banderas, but not all are chasing grapes.

George Clooney co-owns the Casamigos tequila brand with Cindy Crawford's husband, Rande Gerberg. 50 Cent, meanwhile, is putting his brand might into SK Energy, an energy shot brand, following up on his Vitimanwater investment, while Leonardo DiCaprio isn't investing but happy to rep Jim Beam in Asia:

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