Monday, 2 April 2012

Visit Liz Ogumbo @SAFW Buyers Lounge!‏


Visit Liz Ogumbo @SAFW Buyers Lounge

The Buyers Lounge is an extension of SA Fashion Week. I would like to invite all buyers to visit my stand and place orders of this fun, playful, girly, flirty, chic range.

The general public are also welcome to come purchase merchandise. Both summer & winter stock will be available.

Monday, 2 April 2012                    
Event hours:      10:00 – 16:00

Tuesday, 3 April 2012                    
Event hours:      10:00 – 14:00

Venue: Crowne Plaza Hotel Johannesburg – Rosebank

CONFERENCE Rooms on Ground Floor to The right “Pula” and “Dalasi”

GPS Coordinates: 26° 08’ 43, 1” South, 28° 02’ 20, 1” East

For further information contact

Yours fabulously,

Liz Ogumbo


Just got back from my special wedding in Mombasa straight into SA Fashion Week, inspired and high on life in every aspect. In life, there have been so many seasons; some I look forward to and some I don’t. The funny thing is that the seasons I do not look forward to only become clear to me when they are actually happening. Otherwise if we had the ability to see and control what we do not want to deal with before it becomes our sad reality, we could possibly control/change it and smile throughout our lives.

No one knows about tomorrow, however we all have the ability to smile and keep moving despite the seasons in our lives. So I choose to smile all through even when I have no strength. I smile through my face, my attitude, my clothes, my shoes, my lingerie, my weaves and sometimes my hair and it eventually makes the world smile back.

On Saturday, I was honored to showcase a new summer range, 4 saisons de KenSoul at the SAFW 2012 and the response was amazing and inspiring.

In my Africa, the bright colors through the Kitengefabric, also known as Africa Wax Print are quite bold, expressing a whole lot more than a whole lot less; personality, world view and African women’s approach to that, depending on how you choose to express yourself.

When all the colors are exhausted out of every woman’s wardrobe, the Kitenge has finally become the epitome of timeless fashion. Very bold, fun, colorful, many may say, yet very authentic!

Somehow the kitenge allows you to shine through without hiding yourself; from simple meetings, to luncheons and dinner parties, to the red carpet events and back to a romantic date.

My album KenSoul reflects on my Kenyan soul and everything that inspires this range, hence the application of my album lyrics  onto the range. The Lyrics have been printed on cottons and other fabric blends to be used for Jacket, skirt, dress lining, swimwear, blouses and scarves to balance the textures, colors and fabric while integrating myKenSoul into my fashion.

My integration of the bling factor through the usage of sequin along with the Kitenge fabric and my album lyrics application onto the lining and blouses exudes power, self-actualization, self-expression, self-determination, self-certainty and timeless elegance.

To this modern woman, summer is a lifestyle expressed and translated through her mood, colors, cuts, lengths and textures.; She steps out in style no matter what season effortlessly exuding self confidence, elegance & grace.

Thank You!

I would like to thank Lucilla Booyzen for believing in me and giving me the opportunity to showcase at South Africa's premier fashion week.

I would also like to thank all my sponsors for adding that extra special touch to my show. Mi-Fone for all the cell phones and support. Mizani and Michael Mikiala Men for the products.

Thank you to my team for yet another successful showcase!

*Picture Caption: Left - Lucilla Booyzen, Director SA Fashion Week. Middle - Liz Ogumbo. Right - Nicolas Regisford, Mi-Fone CMO.

Photographs courtesy of SDR Photos

No comments:

Post a Comment