Wednesday, 11 April 2012

Showcase agenda - plan your networking breaks‏


 The Festival of Media Global 2012 
 
 Showcase agenda Book Now
 

 
Come and join our Showcase Theatre sessions which will gather the best minds from the marcomms world and explore the latest technologies and trends.

If you need to future-proof your business and your brands, do not miss out on this opportunity. 
Monday, 16 April 2012

OMD

11:00-11:25Speaker: Jo Rigby, global director of insights and Alex Newman, head of mobile, OMD
The Mobile Romance: Making it up the Aisle 
OMD will demonstrate how marketers can ignite the emotional connection with mobile phones in-store to effectively drive brand sales and market share growth.

MediaMind


14:00-14:25Speaker: Dean Donaldson, global director of media innovation, mediamind
Engagement Everywhere: Expanding the Ecosystem for a Video Explosion 
Explore the impact of online video for marketers seeking to navigate the evolution of three screens and beyond.

comScore


16:40-17:05Speaker: Gian Fulgoni, executive chairman and co-founder, comScore, and Aaron Fetters, global digital strategy and analytics, Kellogg's
vGRP: The Secret to Cross-Media Comparability? 
Will this new metric unlock the true value of digital advertising and help marketers plan, measure and evaluate media across channels?
Tuesday, 17 April 2012
nugg.ad


11:00-11:25Speaker: Karim H. Attia, CBDO, nugg.ad
Key Factors for the Online (R)evolution – Branding and Data 
The key factors for online are branding and data, enhanced by next generation infrastructures based on predictive targeting technologies.

Kantar Media


11:35-12:00Speaker: John Thekanady, client services director, Kantar Media Compete UK
Digital Share = Market Share?
Do you know your digital share of voice across paid, earned and owned media? This session will tell you where to invest digital marketing dollars.


13:50-14:15Speakers: Glen Parker, research director EMEA, UM
Paul Evans, head of media, EMEA, Xbox
and more...
Wave 6 – The Business of SocialPowerful social strategies are not built by gathering likes, but by understanding the social experiences and relationships that the consumer wants with your brand AND by identifying which of these experiences best meet brand objectives.
Join us at theShowcase sessions. We look forward to seeing you in Montreux.
The Festival of Media Global team

Headline Partner
Partners include
AdGent Digital
Autonomy
Buddy Media
comScore
DataXu
Euronews
FT
Fox
Future Foundation
Initiative
JCDecaux
Kantar Media
marketingQED
MediaLink
MediaMind
Mediaocean
MPG
nugg.ad
OMD
Orange Advertising
Posterscope
ReTargeter
The Week
UM
Vibrant
Videology
Wild Tangent

 
 
 Contacts
Booking enquiries:rachel.barber@csquared.cc
Sponsorship enquiries:
caroline@csquared.cc 

General enquiries:
info@festivalofmedia.com 
 
   

Festival of Media Global
 

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