Come and join our Showcase Theatre sessions which will gather the best minds from the marcomms world and explore the latest technologies and trends.
If you need to future-proof your business and your brands, do not miss out on this opportunity.
Monday, 16 April 2012
11:00-11:25Speaker: Jo Rigby, global director of insights and Alex Newman, head of mobile, OMD The Mobile Romance: Making it up the Aisle OMD will demonstrate how marketers can ignite the emotional connection with mobile phones in-store to effectively drive brand sales and market share growth.
14:00-14:25Speaker: Dean Donaldson, global director of media innovation, mediamind
16:40-17:05Speaker: Gian Fulgoni, executive chairman and co-founder, comScore, and Aaron Fetters, global digital strategy and analytics, Kellogg's vGRP: The Secret to Cross-Media Comparability? Will this new metric unlock the true value of digital advertising and help marketers plan, measure and evaluate media across channels?
11:35-12:00Speaker: John Thekanady, client services director, Kantar Media Compete UK
Digital Share = Market Share? Do you know your digital share of voice across paid, earned and owned media? This session will tell you where to invest digital marketing dollars.
13:50-14:15Speakers: Glen Parker, research director EMEA, UM Paul Evans, head of media, EMEA, Xbox and more...
Wave 6 – The Business of SocialPowerful social strategies are not built by gathering likes, but by understanding the social experiences and relationships that the consumer wants with your brand AND by identifying which of these experiences best meet brand objectives.