Thursday, 26 February 2015

DARK PLEASURES INSPIRE NEW FASHION BRAND ‘MY BEAUTIFUL AFRICA’





 The continent of Africa holds such fascinating mysteries explored over centuries, the exotic and alluring vibrancy of its multifaceted nature has been one that enthrals those who seek its dark pleasures. A continent resplendent with old glories and such fascinating history dotted with conflicting grandeur and dilemma, where poverty and riches exist side by side in dignified parallels, with an energy so pulsating it cuts across you in the atmosphere as one traverses  the continent.
It is the essence of this Continent whose spectacular sunsets and unbelievable  sunrises, whose flow of incredible landscapes that leaves one breathless, bewitching the senses in such  sublime manners that has inspired the birth of this new Fashion brand out of Africa
‘MY BEAUTIFUL AFRICA’ celebrating all the beauty that is reflective of the African continent.
According to Clara Chinwe Okoro, Founder and Chief Creative officer , our vision is to design an effortlessly elegant lifestyle that represents the true essence of the spirit of Africa. A brand that seeks to define that untouchable quality that is evident yet not quite understood, visible and yet ethereal,revealing an uncanny attraction that is so magnetic.In creating this brand she delves into the sand dunes of the sahara,the lush spectacles of the greens of the savannah, the striking landscapes of the veld and the breathtaking waterfalls and seas across the continent, the pulsating colors that drift like aroma’s though the innumerable thick of its populace and the glistening moonlights that defines many unfathomable depths about the continent,a brand she believes is truly reflective of the soul of Africa.

The singular most striking of the brands asset would be the art behind each piece, it would be the signature of the brand, like a piece of Africa and all the beauty it encapsulates. In todays competitive market place an emerging brand is not only challenged by the imperatives of the daily crises caused by customers and a competitive market place, this necessitates the strategy the brand wants to adopt in entering the market place and the niche it wants to carve for itself.
The designs which would be reflective of a cross between the old elegance and modern cuts would be introduced into the market in a RTW range that would debut in it SS15 Collection. Furthermore she states the brand would be  adopting a broad perspective which would enable it be adaptive in responding not only to the actions of competitors, final and intermediate customers and other stakeholders, but also help in designing our reputation which would be our singular most guarded asset and also define our articulated distinguished competitive edge.
Our marketing strategies which are clearly defined would include Fashion Shows, Private viewings, online stores, export, tele-marketing, celebrity endorsements, event hosting, affiliate marketing and a well articulated brand campaign both online and offline. Our sales and retail would be streamlined to make the brand accessible to the followers of its lifestyle, starting with Africa which is our primary market and fanning out to the global market who would want a piece of Africa for themselves.In focusing on the future the ideal for the brand would be to follow its philosophy which is to ''Follow your Heart not the Crowd for it will illuminate the road that lies before you'' #‎Beauty #‎Africa My Beautiful Africa, Pre Launch viewing,coming soon!




Tuesday, 24 February 2015

LIA Announce Jesse Coulter, Co-Chief Creative Officer of CAA Marketing, as Branded Entertainment Jury President

(London and New York, 24th February 2015) - Jesse Coulter, Co-Chief Creative Officer of CAA Marketing, a division of leading entertainment and sports agency, Creative Artists Agency (CAA), has been named the 2015 London International Awards (LIA) Branded Entertainment Jury President.  Introduced by LIA as a stand-alone category in 2014, Branded Entertainment awards creativity and the power of the idea across films, television programming, live events, audio, gaming and music videos that engage consumers by entertaining them, rather than through traditional advertising.  LIA defines Branded Entertainment as an entertainment-based vehicle that is funded by and complementary to a brand's marketing strategy.

LIA founder, Barbara Levy commented, “We are delighted to have someone of Jesse Coulter’s caliber as this year’s Jury President.  With a strong background in creating award-winning entertainment-driven advertising, he seemed a natural choice to chair the Branded Entertainment category.”

Throughout his career, Coulter’s innovative approach to marketing has been recognized by major advertising and entertainment awards shows, garnering two Grand LIAs, in addition to five Cannes Lions Grand Prix, two Emmys, and an Annie, and his work for Chipotle was hailed as one of Advertising Age’s “Top 15 Campaigns of the Century.”  In 2014, Coulter was recognized as the second-most-awarded Chief Creative Officer by Advertising Age and he was featured on Creativity’s 50 Most Creative People list for the second time in three years.

“Having served as a member of the first-ever LIA Branded Entertainment jury last year, I am honored to have been selected as this year’s Jury President,” said Coulter.  “The LIAs really understand the branded entertainment category and the wide-ranging backgrounds of its jury members reflect that.  Together, we will watch every film, play every game, and do our best to give each piece the attention it is due so we can reward the work that pushes the category forward.” 

To find out more about LIA Awards, visit http://www.liaawards.com/



# # #
Notes to the editor:

LIA

The London International Awards (LIA) is an annual worldwide advertising award. The Awards, founded in 1986 by President Barbara Levy, began by honoring international advertising in the realms of cinema, television, print and radio, evolving since its inception into 15 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. Today the awards honor the legends, pioneers and embodiments of excellence across advertising, digital, branded content, music & sound, branded entertainment, design and production.

Cannes Lions bolsters Creative Effectiveness with hands-on help

Advisory scheme teams entrants with experts to showcase results
24 February 2015 – As part of its commitment to assisting clients and their agencies demonstrate the value of creativity, Cannes Lions, in association with The Effectiveness Partnership, has introduced the Creative Effectiveness Advisory Scheme.
The Scheme offers entrants into this year’s Creative Effectiveness Lions a consultation with senior, multi award-winning industry thought-leaders, strategists and analysts to help them craft a submission.
The Creative Effectiveness Lions have entry requirements and a judging process that differ from other Cannes Lions categories. The Scheme helps entrants navigate these rigors and gives them the best possible chance of success within what is viewed as the most challenging category.
“The Creative Effectiveness Lions are robust because winners are held up as examples of the power of creativity to drive business results," said Simon Cook, Head of Entries Development, Cannes Lions. “The Creative Effectiveness Advisory Scheme will play an important role in helping clients to work with their agencies in showcasing these results and, ultimately, ensuring they are an inspiration for greater creative bravery."
Cannes Lions will introduce entrants wishing to take advantage of the Scheme to a member of the expert panel, who will provide practical, independent guidance on the structure and presentation of submissions. 
Commenting on crafting a successful entry, one of the Advisors, Karl Weaver, CEO, Data2Decisions, emphasised the importance of building a ‘case for creativity’. “Anchor your entry in hard data to prove your work had a commercial impact and tell a simple, engaging story that’s enjoyable to read will set winners apart."
Fellow Advisor, Andrew Sharp, Consultant Business Analyst, The Effectiveness Partnership, echoed the guidance, saying, “Try to show that it was only the creativity that made the difference - not price, distribution etc. Convince us it was the creative idea that made an exceptional difference - not just the weight of money behind it." 
Other Advisors include:
Merry Baskin - Partner, Baskin Shark Ltd 
Paul Feldwick - Consultant and Author
Tracey Follows - Chair, Account Planning Group
The Creative Effectiveness Advisory Scheme is available from now until March 6 to eligible, confirmed entrants – that is, any shortlisted or winning entry from the last 3 years of the International Festival of Creativity. Access can be gained by emailingcreativeeffectiveness@canneslions.com
Further information is also available via the Cannes Lions website, including downloadable guidelines on how to strengthen an entry.
- Ends -
Notes to Editors:
62nd Cannes Lions International Festival of Creativity, 21-27 June 2015, Cannes, FranceThe International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France. 
As the most prestigious international annual advertising and communications awards, over 35,500 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence,  for Film, Print, Outdoor, Interactive, Radio, Design, Product Design, Promo & Activation, Film Craft, Mobile, Branded Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium, Creative Effectiveness, Creative Data and Innovation ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals.  More than 12,000 delegates from 95 countries attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communications.

Lions FestivalsLions Festivals is the organiser of Cannes Lions International Festival of Creativity, Lions Health, Lions Innovation and Eurobest, as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, and the Asian Marketing Effectiveness & Strategy Awards. www.lionsfestivals.com
Lions Festivals is powered by Top Right Group.

Thursday, 19 February 2015

Africa’s Biggest e-Business Fair to Hold Feb 21st, 2015

Connect Nigeria is pleased to announce that its second annual e-Business Fair will hold on February 21st 2015 at Eko Hotel, Victoria Island, Lagos. The events starts at 9am.
In 2013, over 2,000 people turned up for the e-Business Fair and learnt about e-Business as well as necessary skills they needed to develop in order to take their businesses to the next level.
With this year’s theme being ‘e-Business and The Growth of Your Enterprise’, it is anticipated to be Africa’s biggest e- Business Fair. Union Bank, MasterCard, Etisalat, Microsoft, Google are among the sponsors as well as FirstMonie, Skye Bank, Heritage Bank, JMG, Terragon Group, and Leatherworld. Some representatives from each organisation will be speaking on the day.
Media partners include Nigeria info 99.3Fm, Bellanaija.com, IN3K8 Media and proshare, webTV.
Speakers also include representatives from Tranzit.ng, Hotels.ng, Jovago, Supermart.ng and many others.
There will be raffle draws, and prizes such as ipads, laptops, and other useful gadgets to help and support businesses will be distributed.
Last year, several lucky attendees won various tech-related prizes and this year promises many more.  Expecting over 5000 businesses and visitors this year, Connect Nigeria assures you that this is an event that you don’t want to miss.
Don’t miss out on #Africasbiggestsmeevent.
Registration is free and can be done at www.connectnigeria.com/bizfair



Wednesday, 18 February 2015

#MyVoteMyDemand – The Underplayed Power of The Nigerian Electorate

It’s that season when politicians and the masses become ‘business partners’, so to say. Since the elective politician cannot be elected or re-elected without the votes of the masses, hence they adorn their best bargaining gear and puppy face to woo the electorate.

Their partner in development is anyone that can vote them in, and that anyone is you. How’s that possible?, for in your hand is one of the most potent weapon ever invented for governance – a Permanent Voter’s Card (PVC).

The irony of the matter is that, how many people realise how powerful they are, or their relevance in the scheme of things. How many of those who will be voting in the 2015 general elections understand that they are partners in development plan or lack of it of the politicians they elect?



Now, the most important and thought provoking question: how many of us realise that for our vote, there must be an equal demand for which those we vote for must pledge to fulfil when they get into office?

Nigeria’s leadership history of the democratic years precisely, has been littered with unfulfilled promises and national fund looting by the leaders and their cronies. Preceding several elections, politicians were fond of the rhetoric’s of I-will-build-the-world-for-you but on being elected, became aloof to the plight of the masses.

The masses on a large scale tend to have an unfair positioning, as in many situations are unaware of their rights, how to express them or maximise these rights. Instances when they even know them, are unable or largely unwilling to place a demand on the politicians.

But, with the explosion in the use of the internet via social media for information dissemination and social activism, the average politician, used to shying away from scrutiny, can now be compelled to defend his stewardship or lack of it.

At last, it is a lot more easier for the masses to know their rights, demand the attention and responsive action of  those they voted into power, and in situations where the elected fail to meet those demands, can now be called out on their inability or voted out during subsequent elections.

To ensure that the masses are continually abreast with what their rights are and how to demand same is the objective of the #MyVoteMyDemand twitter hashtag campaign, being powered by 234central.com and individual affiliates.


 #MyVoteMyDemand campaign is a joint effort of passionate Nigerian youths who have employed their abilities and expertise to drive the needed awareness in the hope of awakening amongst Nigerians via social media their role in the development of the type of Nigeria that we all clamour and can be proud of by facilitating through the campaign the following goals and objectives - analyse and review the manifestos of the political aspirants, enlighten Nigerians on the modalities of government policies and how they can be influenced, as well as outline strategies to drive sustainability of demands upon implementation.

 The campaign will also focus on defining the role of the citizenry in driving national development, enlighten the electorate on leadership structures and responsibilities of the various political offices and government organisations and drive discussions about ongoing issues in a bid to promote informed voting amongst the electorate for the candidate of their choice based on their own assessment.

Despite general opinion that Nigerian leaders can’t be compelled to be accountable, it is the hope of the campaign team, on behalf of the populace to drive engagement of the aspirants and their campaign team with the electorate via the open platform of online media, to outline their intended strategies in order to execute their promises and foster a sense of accountability.

The key focus of the #MyVoteMyDemand project is to drive progressive actions and collaborations of key individuals and organisations to compel the aspirants and leaders to deliver on their promises and provide needed infrastructure in key areas such as Security, Health, Infrastructure and policy, Entrepreneurship and enterprise, Power, Education, Employment, and Gender issues.

In order to achieve this, we have employed the capacity of the team and its existing online media network through the curation and dissemination of campaign relevant content and ultimately provide social-support for our community members with the aim of empowering our Nigerian community members with access to developmental information, funding and networking opportunities, which we believe is a vital strategy in ensuring the sustainability of any progressive change demanded for and acceded to by those in leadership..



Monday, 9 February 2015

A VOTE FOR POLITICAL DECORUM



The Association of Advertising Agencies of Nigeria (AAAN) has observed with great concern the spate of unhealthy smear campaigns by the political parties and shadow interest groups across the various media channels.

In obvious disregard of the advertising code and ethics of APCON (Advertising Practitioners Council of Nigeria) and the AAAN most of these political advertisements have been exposed without going through the vetting procedures and consequent approvals from the Advertising Standards Panel (ASP) of APCON. Our concerns are that the professional values of the advertising practice and indeed public sensibilities, as well as the very stability of the polity have been severely undermined by the continued character assassinations, wanton abuses, unrestrained attacks, threats and counter threats that have become the bane of the political communication building up to the elections.

As a non partisan but patriotic association, committed to the promotion and consolidation of democratic ideals, the AAAN implores the various stakeholders: political parties, candidates, interest groups, traditional and religious leaders to temper their campaign messages and public utterances with decorum. We would all become losers, if the continued 
improper politicking; unbridled bloodlust for power overheats the system and tilts the polity into chaos and anarchy. Then there would be no Political Prize to be won only reversals and crises that would seek to prise us apart as a nation and plunge our generation and possibly those to come into a dark age. These are trying times for our dear nation which demand a high level of maturity, tact, and discipline from everyone.

We would also urge media houses and the relevant regulatory bodies that have a role to play in moderating and channelling political campaigns and public discourse to institute stronger editorial controls that give ultimate priority to the public good and national interest.  Extreme caution must be applied, so as not to ignite the polity, especially now that we're a few weeks away from the elections.

Elections will come and go but Nigeria and Nigerians will remain ONE. Let's keep it that way by shunning violent and improper rhetoric, and by comporting ourselves as Nigerians first, and political gladiators second, during and after the election.
Kelechi Nwosu
President, Association of Advertising Agencies of Nigeria (AAAN)

Saturday, 7 February 2015

DARK PLEASURES INSPIRE NEW FASHION BRAND ‘MY BEAUTIFUL AFRICA’


The continent of Africa holds such fascinating mysteries explored over centuries, the exotic and alluring vibrancy of its multifaceted nature has been one that enthrals those who seek its dark pleasures. A continent resplendent with old glories and such fascinating history dotted with conflicting grandeur and dilemma, where poverty and riches exist side by side in dignified parallels, with an energy so pulsating it cuts across you in the atmosphere as one traverses  the continent.
It is the essence of this Continent whose spectacular sunsets and unbelievable  sunrises, whose flow of incredible landscapes that leaves one breathless, bewitching the senses in such  sublime manners that has inspired the birth of this new Fashion brand out of Africa
‘MY BEAUTIFUL AFRICA’ celebrating all the beauty that is reflective of the African continent

According to Clara Chinwe Okoro, Founder and Chief Creative officer , our vision is to design an effortlessly elegant lifestyle that represents the true essence of the spirit of Africa. A brand that seeks to define that untouchable quality that is evident yet not quite understood, visible and yet ethereal,revealing an uncanny attraction that is so magnetic.In creating this brand she delves into the sand dunes of the sahara,the lush spectacles of the greens of the savannah, the striking landscapes of the veld and the breathtaking waterfalls and seas across the continent, the pulsating colors that drift like aroma’s though the innumerable thick of its populace and the glistening moonlights that defines many unfathomable depths about the continent,a brand she believes is truly reflective of the soul of Africa.
The singular most striking of the brands asset would be the art behind each piece, it would be the signature of the brand, like a piece of Africa and all the beauty it encapsulates. In todays competitive market place an emerging brand is not only challenged by the imperatives of the daily crises caused by customers and a competitive market place, this necessitates the strategy the brand wants to adopt in entering the market place and the niche it wants to carve for itself.

The designs which would be reflective of a cross between the old elegance and modern cuts would be introduced into the market in a RTW range that would debut in it SS15 Collection. Furthermore she states the brand would be  adopting a broad perspective which would enable it be adaptive in responding not only to the actions of competitors, final and intermediate customers and other stakeholders, but also help in designing our reputation which would be our singular most guarded asset and also define our articulated distinguished competitive edge.
Our marketing strategies which are clearly defined would include Fashion Shows, Private viewings, online stores, export, tele-marketing, celebrity endorsements, event hosting, affiliate marketing and a well articulated brand campaign both online and offline. Our sales and retail would be streamlined to make the brand accessible to the followers of its lifestyle, starting with Africa which is our primary market and fanning out to the global market who would want a piece of Africa for themselves.In focusing on the future the ideal for the brand would be to follow its philosophy which is to ''Follow your Heart not the Crowd for it will illuminate the road that lies before you'' #‎Beauty #‎Africa My Beautiful Africa, Pre Launch viewing,coming soon!



FAIRYTALE BRIDE: ZUHAIR MURAD MARIAGE COLLECTION

Fairytale Bride Zuhair Murad Mariage Collection
With world-renowned designers like the Elie Saab and Tony Ward, there is little wonder that Lebanon is often referred to as the “Paris of the Middle East”. One of the most highly coveted red carpet darlings, Zuhair Murad, has finally brought his Mariage (bridal) collection to the shores of Singapore. The designer grew up in BaalbekLebanon, and since his childhood days he always dreamt of evading to a world of fantasy. Zuhair Murad started sketching dresses at the age of ten and had always known that this was the path he would follow the rest of his life. His red carpet loyals include Jennifer Lopez and Kirsten Stewart.
The epitome of feminine sophistication comes to life in Murad’s bridal gowns with dramatically embellished fabrics and fairytale-inspired silhouettes. The Spring Summer 2015 collection features form-fitting shapes and full cascading skirts that are ultra-chic, yet unexpectedly sweet at the same time. With an impeccable fit and exquisite fabrics, the Zuhair Murad Mariage collection is for the most discerning of brides.
The collection is now available, exclusively at Belle & Tulle Bridal at Palais Renaissance.
Fairytale Bride Zuhair Murad Mariage Collection 1
Fairytale Bride Zuhair Murad Mariage Collection 2
Fairytale Bride Zuhair Murad Mariage Collection 3
Fairytale Bride Zuhair Murad Mariage Collection 4
Fairytale Bride Zuhair Murad Mariage Collection 5
Fairytale Bride Zuhair Murad Mariage Collection 6
Fairytale Bride Zuhair Murad Mariage Collection 7
Fairytale Bride Zuhair Murad Mariage Collection 9
Fairytale Bride Zuhair Murad Mariage Collection 10
Fairytale Bride Zuhair Murad Mariage Collection 11

BURBERRY UNFURLS THE BANNER BAG

The Banner Bag By Burberry 13
Bags make the world go round, as far as the big fashion names are concerned so we always look forward to a new offering, like The Banner bag from Burberry. Aside from some grammar nazi issues (we really don't like gratuitous capitalization), this looks the business, as they say. In fact, 'they' include our peers at HerWorldPlus, who call it the "perfect everyday work bag" and we have to agree. Available in two sizes – small (26 x 19 x 12cm) and medium (34 x 25 x 15cm) – it is gently structured in both grainy calf leather and signature check cotton.
Some of the details here are worth mentioning, such as the magnetic press-stud closure and the handpainted edges, which we like very much. The bag is available in stores and online so we recommend you check it out. The Banner is available in Stone, Elderberry, Dark Bottle Green, Midnight Blue and Nude Blush (these are all colors, which we have left capitalized for ease of reference).
Burberry tells us that the Banner has already found celebrity fans, as the images below attest.
The Banner Bag By Burberry 7
Liu Yi Fei with elderberry Banner costar
The Banner Bag By Burberry 8
Song Jia strikes a pose with a black Banner
The Banner Bag By Burberry 9
Charlene Choi goes nude blush with this Banner
The Banner Bag By Burberry 10
This dark green bottle is a Banner (and that's model Liu Wen)

Wednesday, 4 February 2015

Uber on collision course with Google over driverless car project


Car-hailing app Uber has raised the prospect of a battle with one of its biggest investors, Google, with the announcement it is to develop driverless car technology.
Uber yesterday revealed it has partnered with Pittsburgh’s Carnegie Mellon University for the creation of the ‘Uber Advanced Technologies Centre’. The centre aims to devise new mapping and vehicle safety and autonomy technology.
The decision places Uber on a collision course with Google, which has trumpeted its own development of driverless cars. The situation is complicated by the fact Google invested $258m in Uber in 2003, and the company’s chief legal officer David Drummond sits on Uber’s board of directors.
According to Bloomberg Business, Google is also preparing to take on Uber with its own ride-hailing service, reportedly in conjunction with its driverless car project – something which a Google spokesperson cryptically denied to the Wall Street Journal.
Speaking about the launch of its new driverless car project, Uber chief product officer Jeff Holden said in a blog post: “As a global leader in urban transportation, we have the unique opportunity to invest in leading edge technologies to enable the safe and efficient movement of people and things at giant scale.
“This collaboration and the creation of the Uber Advanced Technologies Centre represent an important investment in building for the long term of Uber.”
Despite rapid growth, Uber has found itself under fire in a number of markets, having been partly banned in countries such as Germany, France and India due to safety and legal concerns.

Facebook nears one billion global mobile user mark


Facebook is expected to reach nearly one billion mobile users this year, as the social network’s continues to derive an ever greater share of its revenues from mobile ads.
According to new figures from eMarketer, almost one billion Facebook users worldwide will access the social network on a mobile phone at least once each month in 2015.
The research company estimates that mobile ads will account for 73%, or $10.9bn, of Facebook’s 2015 annual global ad revenues – up from 45% in 2013
The US is set to remain Facebook’s largest mobile market, with nearly 80% of users accessing the network via mobile devices. The remainder of the top five is completed by emerging markets such as India, Indonesia, Brazil and Mexico, where consumers have skipped desktop and gone straight to mobile.
“Facebook has been a leader helping marketers to transition to mobile advertising,” said Debra Aho Williamson, principal analyst at eMarketer.
“Because the Facebook experience is basically the same across devices, advertisers don’t have to reinvent the wheel to place mobile advertising. As Facebook’s user base shifts even more heavily toward mobile, it is well positioned to see increasing ad revenues from this channel.”

Samsung's mobile global CMO steps down after a month in the job


Samsung has been forced to appoint a new global marketing head for its mobile division just weeks ahead of the launch of its new flagship Galaxy S device.
Lee Sang-chul becomes Samsung’s third CMO of its mobile business in just a matter of weeks, following the unexpected resignation of predecessor Kim Seok-pil, reportedly due to “health reasons”.
Kim himself only took over from DJ Lee in December, who many speculated had been sacrificed to pacify investors over Samsung’s disappointing handset sales performance in 2014.
Lee, a former head of Samsung’s operations in Russia and Latin America, will be immediately tasked with launching the brand’s latest Galaxy S device at next month’s Mobile World Congress industry show in Barcelona.
He will also need to help Samsung fight back against a resurgent Apple and rising Chinese handset makers such as Xiaomi, which are winning market share across the region.
Last week, Samsung revealed in its fourth quarter results that its mobile division had contributed just 37% of its operating profits, compared to 76% in the first quarter of 2014.
Alex Brownsell, London

IAA brings global advertising agenda to Africa



April 27th - 28th conference in Ghana the first of its kind bringing together advertising and marketing experts in Africa
 
New York, February 4th 2015 - Leading advertising and marketing professionals from Africa and around the world will converge on Ghana this April, for an industry leadership conference hosted by the International Advertising Association (IAA).
The "Africa Rising | The New Consumer Generation" Leadership Conference in Accra, Ghana will provide insights into the latest consumer and brand trends in the advertising industry in Africa. It will be held from 27th - 28th April, 2015 at the Movenpick Ambassador Hotel, Accra.
Faris Abouhamad, IAA Chairman and World President said, "This conference is a must-attend event for anyone who is serious about doing business in what is being dubbed as the next big growth market. It will give attendees the opportunity to network with advertising industry leaders from Africa and around the world."
"Emerging and established brands in Africa will also benefit from insights on the latest international advertising trends and how they apply to local markets."
Norkor Duah, IAA Vice President of Development in Africa said, "This is a unique opportunity for advertising and marketing professionals in Africa. Our exciting line up of speakers will cover topics including the emerging consumer generation, impact of mobile and e-commerce, self-regulation in the advertising industry, and an analysis of the media landscape in Africa."
Conference speakers include: Faris Abouhamad, IAA Chairman and World President; Michael Lee, IAA; Yaw Boateng, McKinsey & Company; Julian Boulding, thenetworkone; Samuel Ashitey Adjei, Ecobank Ghana; Jeffrey Cole, Center for the Digital Future, USC Annenberg School; Norkor Duah, Lowe Accra; Erich Joachimsthaler, Vivaldi Partners; Yaw Nsarkoh, Unilever Nigeria; Joel Edmund Nettey, Innova DDB Ghana; Susan N. Omanga, Exclamation Marketing Ltd.; Mike Saunders, DigiLab; Brett Bivans, International Alliance for Responsible Drinking.
For more information or to register please visit http://www.iaaglobal.org/africarising or follow the conversation on Twitter using #AfricaRising
For more information contact:
Michael Lee, IAA Managing Director 
Tel: + 1 646 722 2611 or + 1 203 252 7319

Norkor Duah, IAA VP Development, Africa
International Advertising Association
The International Advertising Association (IAA), headquartered in New York, was founded in 1938 to champion responsible marketing. The IAA, with its 56 chapters in 76 countries, is a one-of-a-kind global partnership whose members comprise advertisers, media, advertising and public relations agencies, media companies, and academics. The IAA is a platform for industry issues and is dedicated to protecting and advancing freedom of commercial speech, responsible advertising, consumer choice, and the education of marketing professionals. For more information please visitwww.iaaglobal.org.

CANNES LIONS NAMES DAN FORMOSA PRODUCT DESIGN JURY PRESIDENT



CANNES LIONS NAMES DAN FORMOSA 
PRODUCT DESIGN JURY PRESIDENT
New Two Years Eligibility for Product Design Entries
4 February 2015 – Cannes Lions has today announced that award winning designer Dan Formosa will preside over the Product Design jury at this year’s International Festival of Creativity. 
Dan Formosa, a consultant in design, was a member of the team that designed IBM’s first personal computer. More recently he established two design collectives – 4B, focusing on design and gender, and Brainpool, focusing on perception and our emotional connections with products and brands. 
“Every product a company creates is a personification of the brand that created it,” says Dan. “More specifically it’s a representation of the people standing behind that brand. Inclusion of the Product Design category is therefore extremely appropriate for the Cannes Lions awards program. It’s 2015 – the product is the message.”
Cannes Lions introduced the Product Design category last year, acknowledging that as a global awards celebrating creativity in communications, it was essential for the industry that product design and the part it plays in brand communications is recognised. The category focuses on the applied use of physical products in aiding the communication of a brand ethos as well as its use to have a positive impact on improving people’s lives.
“The Product Design category is a necessary piece in the make-up of our awards. Design touches everyone’s lives every day and as Dan mentions, is an intrinsic part of every brand. We’re delighted to have someone of Dan’s standing at the helm of the category as we establish it further in its second year,” said Philip Thomas, CEO of Cannes Lions. 
To recognise the complexities and time taken to bring products to market, Cannes Lions has introduced a two year eligibility date range for the Product Design category (1 March 2013 - 30 April 2015). The products the section caters for have also been extended this year, with two new categories for Toys and Promotional and Bespoke Items. 
Cannes Lions takes place from 21-27 June in Cannes, France. Entries are being currently being accepted across all entry categories. Further information can be found at Cannes Lions.  
- Ends -
Notes to Editors:
62nd Cannes Lions International Festival of Creativity, 21-27 June 2015, Cannes, FranceThe International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France. As the most prestigious international annual advertising and communications awards, over 35,500 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence,  for Film, Print, Outdoor, Interactive, Radio, Design, Product Design, Promo & Activation, Film Craft, Mobile, Branded Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium, Creative Effectiveness, Creative Data and Innovation ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals.  More than 12,000 delegates from 95 countries attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communications.
Lions FestivalsLions Festivals is the organiser of Cannes Lions International Festival of Creativity, Lions Health, Lions Innovation and Eurobest, as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, and the Asian Marketing Effectiveness & Strategy Awards. www.lionsfestivals.com
Lions Festivals is powered by Top Right Group.
Key DatesDelegate registration: open
Entries: open
Entries Deadline: 27 March 2015
62nd Cannes Lions International Festival of Creativity: 21-27 June 2015, Palais des Festivals, Cannes, France