Thursday, 14 March 2019


Brandworld Media in partnership with Technology Mirror is organising  the first ever TOURISM AND TECHNOLOGY SUMMIT in Nigeria with the theme  BUILLDING A NEW ECOSYSTEM FOR TOURISM IN AFRICA.>>>INNOVATION  .  DISRUPTION . TECHNOLOGY.
The future of Tourism is Digital.With the arrival of disruptive brands like AirBnB,Uber,Amadeus,  Lyft,  Galileo Google,, etc.The Tourism landscape globally has changed irrevocably.
The  Tourism ecosystem in Africa is evolving rapidly and now is the right time to connect and attract the best brains using technology as a launch pad to change the narratives.
There are new intersections for African narratives and opportunities in Afrotourism.Technology is an open avenue which creatives can explore to build businesses and create opportunities for prosperity around them.
Africa has huge potentials for Tourism through their youthful population but is  still struggling with an uncharted and uncoordinated roadmap to achieve huge windfalls from that sector. Experts have advised on how to reconstruct the Tourism ecosystem in  Africa through Technology  by identifying challenges and opportunities.
Emerging Startups and an SME Ecosystem could just be the trigger needed for the role in redefining Tourism in Africa as a whole.
Our role at  TOURISM AND TECHNOLOGY SUMMIT is to develop a hub for this emerging innovations and provide a platform to showcase these innovations to the world and by extension invite venture capitalists and equity investors to have a buy in into some of these innovations.
The primary aim for this community would be to engender solutions to numerous problems facing the tourism sector in Africa and how it can be easier to deploy technology to solve these problems
The ONE day Summit will create the platform for experts in Information and Communication Technology (ICT) industry to exchange ideas with their counterparts in the Tourism/Travel industry on how to drive it with contemporary technologies, with the goal of growing the industry, increasing quality, yielding a higher returns on investment to investors in the industry and creating business opportunities for the ICT/Telecoms industries.

Wednesday, 13 March 2019


Ugo Geri-Robert, Others to Speak At 7th BJAN Consumer Rights Day

The Chief Executive Officer of Kantar Millward Brown, Mrs. Ugo Geri-Robert is expected to deliver a keynote address at this year's World Consumer Rights Day Celebration, an annual event organised by Brand Journalists' Association of Nigeria (BJAN).
The symposium is being organized as part of BJAN’s effort to join the rest of the global community to deepen discussions on issues affecting consumer with particular focus on the challenges of consumers in Nigeria. 

The theme for the event is Building Trusted Brands: The Nigerian Experience will hold on Friday, March 15, 2019 at White House Hotel, Ikeja, Lagos.
Guest discussants for the event include, Mrs. Folake Ani- Mumuney, Head of Marketing & Corporate Communications, First Bank Nigeria Ltd, Mr. Tope Asiwaju, Public Relations & Event Manager, De-United Foods Industries Ltd and Mrs. Cherry Eromosele, Group Chief Product & Marketing Officer, Interswitch.

Others are: Mr. Bolaji Okusaga, Chief Executive Officer, Precise Limited, Mr. Osita Aboloma, Director General, Standard Organisation of Nigeria (SON) and Mrs Sola Salako Ajulo, Founder/CEO, Consumer Advocacy Foundation of Nigeria (CAFON).
Moderating the session is Clara Okoro, Chief Executive Officer of Brandworld TV, a renowned brand journalist and Immediate past vice chairman of BJAN.
According to a statement issued by the association signed by its Chairman, Princewill Ekwujuru, the symposium is the decision of the association to join the rest of the world every year in celebrating consumers and also to deepen discussions on issues affecting consumers in Nigeria.

The statement read: ‘’Since 1983, the World Consumer Rights Day (WCRD) has been an awareness day, which is observed on March 15, every year. The day was set to mark the definition of consumer rights, as outlined by former US President John F. Kennedy.
He was the first world leader to set out a vision of consumer rights and he also recognized the importance of consumers as a group. Kennedy gave the American consumer four basic rights: the right to safety, to choose, to information and to be heard.
The WCRD was first celebrated in 1983 and became an important annual occasion for mobilizing citizen action and solidarity within the international consumer movement.’’

The day is an opportunity for promoting the basic rights of all consumers, demanding that those rights are respected and protected and protesting about the market abuses and social injustices which undermine them.
The association will also use the event to inaugurate its new executives which were sworn in after a free and fair election that was conducted on Saturday, November 24, 2018 a day after its 6th Annual Brands & Marketing Conference in Lagos.

Friday, 17 August 2018

Brand Communicator Set To Host Women In Marketing & Communications Conference/Awards

Brand Communicator, foremost Brands and Marketing publication has concluded plans to host the 2nd edition of Women in Marketing & Communications Conference/Awards (WIMCA) at Muson Centre, Onikan, Lagos on 31st August 2018.
WIMCA is the foremost thought leadership platform for insights and contemporary trends in engaging female consumers and at the same time recognizing outstanding women and corporate organization for their contributions to the growth of their various industries and the country at large.  This year’s event with the theme, “Women in Marketing Communications: The Press for Progress” promises to be the biggest gathering of female professionals in the field of Marketing and communications industry.
Industry analyst reveals that only 4 out of the top 20 Association of Advertising Agencies of Nigeria (AAAN) member agencies have women at the helm while the ten major Media Independent agencies, on the other hand, do not have any woman at the helm. Other sub-sectors of the industry cutting across both agency and clients' side have very few women at the helm.
In line with the realities, the organisers of the conference and awards disclosed that WIMCA is designed to identify the current trends in marketing communications while addressing the career challenges of female marketing executives.
According to the Convener of the Conference / Awards, Joshua Ajayi, Publisher of Brand Communicator, “the objective of the event is to celebrate women of outstanding achievements in the marketing and communications industry while creating a platform for networking among them.
“It will also provide a mentorship platform for young and prospective professionals and to ignite the potential in women towards attaining enviable heights in marketing and management. As well as inspire the entrepreneurial spirit in women towards creating and sustaining enduring marketing and communications industry businesses.”
The organisers disclosed that many important dignitaries are billed to attend the August event as special guests of honours.
In the same vein, the confirmed Speakers and Panelists are Alex Goma, Managing Director, PZ Cussons; Folake Ani-Mumumey, Chairman, Board of Directors, FBN Insurance Brokers; Julia Oku Jacks, Managing Director, Treewater Limited; Lampe Omoyele, Managing Director, 141 Worldwide; IquoUkoh, Managing Director, Entod Marketing; Cherry Eromosele, Chief Product & Marketing Officer, Interswitch; Steve Babaeko, Managing Director, X3M Ideas; NsimaOgedi-Alakwe, Marketing Director, Unilever and Funmilayo Falola, Head, Brand & Marketing Communications, Wema Bank.
Recall, WIMCA was first hosted in 2014, the maiden edition was tagged "Inspiring Change in Marketing: Taking The Centre Stage." The event featured about 500 participants from the marketing communication industry and higher institutions of learning. It was held July 31st, 2014 at Shell Nigeria hall, Muson Centre in Lagos.
WIMCA is a free to attend event, however, registration is required online at

Tuesday, 19 June 2018


Lagos, MAY, 19, 2018----- At an elaborate ceremony in LG showroom Lekki Lagos, LG Electronics officially signed on Nigerian International Football player, Alex Iwobi as its official brand ambassador. It was witnessed by officials of LG Electronics, Fouani Nig. Limited, members of the press and general publics

As a promising football star for both club and country, Alex Iwobi has endeared himself to fans both at home and abroad due to his sterling performances. It is on record, he played a crucial role in ensuring that the Super Eagles of Nigeria qualified for the forthcoming World Cup tournament. He is skillful and full of youthful energy, an inspiration to millions of youth who one day long to play football; he indeed represents the future of football; a quality that made him the preferred choice as a brand ambassador for LG Electronics. LG on the other hand, represents the future of innovative technology. Without a doubt, he would positively influence the brand within and outside of Nigeria.

Speaking at the unveiling, Managing Director, LG Electronics West Africa Operations, Mr. Taeick Son said: “the choice of Alex Iwobi went through a thorough process and in the end we zeroed in on him, going by his antecedent in the field of play and most importantly how he is generally perceived as a player around the globe, we have no doubt whatsoever that he is the right face to represent the brand, and at the end he would do us all proud. On that note Alex, I say welcome onboard.”

Responding Alex Iwobi said: “For me this is a rear privilege and honour to be the brand Ambassador of a renowned electronics giant as LG Electronics, I must say I am indeed happy and I will continue to do my best in the field of play which obviously was what attracted the brand to me in the first place and secondly, as an ambassador of the brand I will continue to perform in ways that connect with the performance of the brand in millions of homes.”

Speaking in the same vein, Managing Director Fouani Nigeria limited, Mr. Mohammed Fouani, was full of praise for the player. He said “I am particularly happy this deal has been sealed today which for us brings in a unique opportunity for both Alex Iwobi as our ambassador and LG Electronics as the brand, this collaboration would obviously pay off in the long run.”

This clearly demonstrates LG Electronics loves the game of football, identifying with a player such as Alex Iwobi who by all standards has distinguished himself in his chosen career as a professional footballer. It is believed Alex Iwobi, who is young and full of energy would serve as an inspiration to younger and upcoming footballers in the country who are also part of LG esteemed consumers.

About LG Electronics, Inc.

LG Electronics, Inc. is a global innovator in technology and manufacturing with operations in more than 100 locations around the world. With 2017 global sales of USD 55.4 billion (KRW 61.4 trillion), LG is comprised of five companies ― Home Appliances & Air Solutions, Home Entertainment, Mobile Communications, Vehicle Components and Business-to-Business ― and is a world-leading producer of TVs, refrigerators, air conditioners, washing machines and mobile devices in addition to premium LG SIGNATURE products and ThinQ featuring artificial intelligence. For the latest news and information on LG Electronics, visit

About LG Electronics Home Appliance & Air Solution Company

The LG Electronics Home Appliance & Air Solution Company is a global leader in home appliances, air conditioning and air quality systems. The company is creating total solutions for the home with its industry leading core technologies. LG is committed to making life better for consumers around the world by providing thoughtfully designed products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, built-in appliances, air conditioners, air purifiers and dehumidifiers. Collectively, these products deliver enhanced convenience, superb performance, great savings and compelling health benefits. For more information, please visit

Saturday, 14 April 2018


The DISCOVER NIGERIA Team recently hosted the press to an interactive session at the FourPoints Sheraton in Victoria Island Lagos to unveil their plans and potentials for the Nigerian Tourism and investment sector.
A well attended event by both the press and guests from other sectors, DISCOVER NIGERIA presented their Platform and all its integrated facilities that offers visitors a chance to be able to key Into their preferred area of inquiries in achieving the information they seek for tourism and investment in Nigeria.

Speaking at the event , Toju Francisco Da-Silva CEO Discover Nigeria stated that in the area of tourism, they are committed in partnering with organisations such as the Federation of Tourism Association of Nigeria (FTAN), the ministries and the Nigeria Tourism Development Corporation (NTDC), adding that they have begun discussion with NTDC through the Director-General, “we have an idea on how we can generate income for government and grow the tourism potential in the country.”

Da Silva who believes that Partnership could be a great area to explore for users of the portal, in sourcing for clients or in B2B inquiries, DISCOVER NIGERIA would be able to validate those on the portal as legitimate and authentic businesses and individuals to do business with.
The platform is now open to visitors via this link

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Lagos, March 30, 2018 – LG Electronics recently inaugurated a free laundry service for the people of Ogba, Ikeja and its environs who are facing the difficulty of water and power to efficiently carry out their washing chores. The laundry cabin is equipped with state of the art facilities to effectively take care of laundry needs of the people at free of cost. The event which held at the LG showroom located was attended by top officials from Korea; Mr. Choong Hak Lee, Executive Vice President, Business Support Officer, LG Electronics; Mr. Dae Sik Yoon, Vice President, LG Electronics as well as top management of LG Electronics West Africa operations led by Mr. Taeick Son, Managing Director, LG Electronics West Africa operations; Mr. Mohammed Fouani, Managing Director Fouani Nigeria limited; Mr. Jiung Park, General Manager, Home Appliances Division, LG Electronics; Mr. Hari Elluru, Corporate Marketing Manager, LG Electronics West Africa operations alongside other dignitaries and the media.

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The Free Laundry tagged “Life’s Good with LG Wash” is part of the company’s corporate social responsibility program for the year which has been designed to help people, homes and the community at large lacking sufficient water and power to carry out their laundry requirement. This free laundry offered by LG Electronics will help people overcome laundry issues at free of cost as well as create convenience, comfort and availing them more time to handle other valuable activities.

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It is designed to serve over 50 people per day and it will operate on a daily basis from morning till evening in order to ameliorate the living conditions as well as support the daily washing requirement of people in the area. It is interesting to note that, LG Electronics has over the years continued receive accolades from Nigerian consumers for having their interest at heart in the development of cutting edge technological products. LG plans to be replicate this initiative in other strategic locations across the state and indeed the country.

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The Executive Vice President, LG Electronics in his opening remarks, said “as a global company, LG Electronics wants to use its capabilities to help local communities all over the world solving some of their regional issues. In this regard, I hope that ‘Life’s Good with LG Wash’ will help make your lives more convenient and comfortable. I hope that the opening of ‘Life’s Good with LG Wash’ will bring more spare time and comforts to residents here. LG Electronics will continue to support communities even in the future.

However, the feat which seems to be the first of its kind in the country by any brand in the country will create a real difference in improving society and helping address social issues in Ogba and its environs. The facility contains several LG Washing machines, LG Dryers, LG Air Conditioning units, uninterrupted power supply, constant supply of water among others to ensure the facility operates seamlessly.

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Also commenting at the occasion Managing Director Fouani Nigeria Limited, Mr. Mohammed Fouani, said: “this is what I truly call giving back to the society, because the real beneficiaries of this project are the masses, I believe they will take advantage of this initiative from LG Electronics to make life better for them. The laundry is fully equipped with modern facilities for a standard laundry service.”
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More so, LG Electronics has vigorously pursued its CSR initiatives with all sense of responsibility and commitment, placing it at the forefront of giving back to the society. In the educational and health sectors of the economy the brand has contributed immensely by touching lives and institutions which is its CSR core thrust which should tilt toward human centric. Recently, LG made donations to health institution in Port Harcourt, Abuja and Kano all in a bid to give a facility lift to the health sector in the country.

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 82,000 people working in 119 locations around the world. With 2013 global sales of USD 53.10 billion (KRW 58.14 trillion), LG comprises four business units ― Home Entertainment, Mobile Communications, Home appliance & Air solution, and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2014 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit

Friday, 16 March 2018


LG Electronics, a global leader in Heating, Ventilation and Air Conditioning, has unveiled its newest Multi V 5 Commercial Air conditioner into the Nigeria market. The event aimed at ensuring penetration of this commercial air conditioner into the market to meet the growing need for air conditioners that can perform on a higher level took place at the prestigious Eko Hotel & Suites Lagos. This move is coming at a time LG is looking at the direction of laying more emphasis on its business to business in Nigeria, where the demand for energy-saving technology is increasing on a daily basis. 

The unveiling of the Multi V 5 which is LG’s newest Heating Ventilation and Air Conditioning (HVAC) solution is evident of the electronic giant’s drive to always be ahead of competition and lead in innovation by ensuring consumers’ satisfaction and comfort is a key concern when manufacturing products. Expectedly, this cutting edge technology would gain significant market share in Nigeria and indeed Sub-Sahara Africa

Interestingly, the Multi V 5 solution is designed to offer exceptional performance even in extreme climate conditions with its streamlined functionality optimizing energy efficiency and maximizing user comfort at all time. It is equipped with an innovative Dual Sensing Control that monitors temperature and humidity level to efficiently manage cooling and heating. The Multi V 5 is no doubt a powerful climate control solution that can excel in tough climates.

The Multi V 5 has an impressive 4 sided heat exchanger with a coating composed of an enhanced epoxy resin to protect vital components robust protection from various corrosive external elements such as air airborne salt and pollution. LG’s corrosion resistances technologies allowed the Multi V to pass the ISO accelerated corrosion test conducted by an independent test organization.

Moreover, the LG MULTI V 5’s new Ultimate Inverter Compressor offers unrivaled efficiency, reliability and durability. Improving on the 15 to 150 Hz operational range of its predecessor, it operates from 10 Hz to 165 Hz. This widened range increases part load efficiency and enhances the MULTI V 5’s ability to quickly reach the desired temperature. The MULTI V 5 features an enhanced bearing system layered with PEEK (Polyetheretherketone) – an advanced material normally used in airplane engines - this efficient infrastructure allows the MULTI V 5 to operate for sustained periods without any oil. In addition, the MULTI V 5’s Smart Oil Management uses sensors to check the compressor’s oil balance in real time, minimizing unnecessary oil recovery operation.

General Manager, Air conditioning and Energy Solution division LG Electronics West Africa operations, Mr. Cholyong Park said: “As a company with a great focus on producing energy saving and efficient products, we are happy to introduce the Multi V 5 into the Nigerian market, with this product in the market, we are in a better position to work with our dealers and business partners to make LG the No. 1 provider of smart and efficient HVAC solutions.”

Equipped with LG’s exclusive Ocean Black Fin, the MULTI V 5 is protected from corrosive substances such as salt, sand and other elements brought in by sea winds as well as industrial pollution. The black coating of the Ocean Black Fin heat exchanger keeps water from accumulating in order to minimize moisture buildup. The durability enhancement prolongs the product’s lifespan and lowers maintenance costs, paving the way for improved performance.

Efficient systems like the Smart Load Control make it possible to effectively regulate outdoor unit discharge refrigerant temperature, increasing energy efficiency anywhere from 15 to 31 percent depending on humidity conditions. This is ideal especially for tropical environments as the Smart Load Control function’s comprehensive understanding of its surroundings helps optimize energy efficiency while maximizing indoor comfort levels. Typical VRFs normally fluctuate considerably in order to maintain a set indoor temperature, making them highly inefficient.

Unlike previous models that required manual cleaning, the Auto Dust Removal feature allows the LG MULTI V 5 to provide fully automated, convenient cleaning. The feature removes dust on the outdoor unit’s heat exchanger by reversing fan rotation to eliminate accumulated sand and dust. This makes it possible for users to operate their air conditioners comfortably without worrying about the malfunctions that can occur due to dust accumulation. The innovative biomimetic fan, 4-sided heat exchanger, and improved compressor performance, the MULTI V 5’s efficiency and capacity have each been enhanced, making it possible for a single ODU to reach 26 HP. Utilizing research from the Seoul National University’s Department of Mechanical and Aerospace Engineering, the engineers behind the MULTI V 5 drew on inspiration from humpback whale flippers when designing the fan. Moreover, the solution’s advanced biomimetic fan significantly increases wind capacity.

Through its platform of in-depth research and development with consumer insights that enables it to manufacture products that meet and suite their everyday needs and aspirations, LG Electronics has over time maintained its market leadership position in consumer electronics and Air Conditioning Solution.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 75,000 people working in 118 locations around the world. With 2016 global sales of USD 47.9 billion (KRW 55.4 trillion), LG comprises four business units ― Home Appliance & Air Solutions, Mobile Communications, Home Entertainment and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. For more news and information on LG Electronics, please visit

About LG Electronics Home Appliance & Air Solution Company

The LG Electronics Home Appliance & Air Solution Company is a global leader in home appliances, air conditioning and air quality systems. The company is creating total solutions for the home with its industry leading core technologies. LG is committed to making life better for consumers around the world by providing thoughtfully designed products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, built-in appliances, air conditioners, air purifiers and dehumidifiers. Collectively, these products deliver enhanced convenience, superb performance, great savings and compelling health benefits. For more information, please visit

Wednesday, 21 February 2018


Mannie Udoh,Managing Director,Katunga media; Thelma okoh,General secretary Lagos NIPR;Mr Joseph Edgar,Director Katunga media; Mr olusegun Mcmedal,Chairman Lagos NIPR; Mr Goddie ofose,Chairman Brand journalist association of Nigeria and Clara okoro,vice president Bjan,at the katunga media unveils partnership to boost Brand journalism in Lagos today. 

Brand Journalists’ Association of Nigeria has gone into a partnership with frontline media Marketing Firm Katunga Media to provide a robust capacity building platform for its members. This partnership came as a result of the very strategic need to better equip its members as they support Indigenous brands in their quest for market leadership.

Speaking on the partnership, Mr. Joseph Edgar, Director at Katunga Media stated that this capacity building exercise which would take place bi-annually for the next two years in the first instance would involve the exposure of attendees to up to date initiatives in areas like strategy, branding, advertising, PR and conflict management.
According to him, ‘’This has become imperative as a result of the increasing preponderance of social media and its characteristic seemingly uncontrollable nature in the effective management of Brand reputation.’’
Mr Joseph Edgar,Director,Katunga media;Mr olusegun MCmedal,Chairman Lagos NIPR,Clara okoro,Vice president Brand journalist association of Nigeria and Mr Goddie ofose,chairman BJAN,at the katunga media unveils partnership to boost Brand journalism in Lagos today.

Mr. Edgar added that as part of the trainings, top players in the identified fields both local and international would be involved in knowledge and experience sharing sessions which would further expose participants to the very best of international practices in brand Journalism.
In his own contribution, Mr. Goddie Ofose, Chairman of Brand Journalists’ Association of Nigeria reiterated the vision of the Association as a strong partner in the growth process of Nigerian Brands hence the need to continue to foster continued interactions between its members and players within the economic space especially those whose main task it is to protect and ensure the growth of these brands.
This initiative has been endorsed by the Lagos Chapter of the Nigeria Institute of Public Relations (NIPR).

Thursday, 15 February 2018


Nigerians finally get a stake in Marvel Studios with the release of one of 2018’s most anticipated movies, Black Panther.
Black Panther follows T’Challa’s return home after the death of his father in Captain America: Civil War as king of Wakanda but finds his sovereignty challenged by a long-time adversary in a conflict that has global consequences.

The movie which is expected to release in Nigeria on February 16, 2018 boasts of a 90% black cast including Sope Aluko. Married and the mother of two (2) teenage boys plays the role of Shaman, a powerful primal leader who calls upon nature spirits for aid or guidance in Black Panther.

Nigerian-born but primarily raised in the UK, Sope started out with an undergraduate degree in Engineering and a master’s degree in Marketing. While in the UK, Sope attended drama classes at the London Academy of Music and Dramatic Arts (LAMDA) and extended her study into dance.
After a very successful career in the corporate space, the multi-linguist (speaks 4 languages including Yoruba) returned to acting and performing. Since then, she has played recurring roles on Netflix’s “Bloodline”, NBC’s “Law & Order SVU” and guest appearances on USA Network’s “Burn Notice” “Lifetime’s “Army Wives” amongst others.
Her film credits include supporting roles in feature films like Identity Thief, Pitch Perfect 2, 96 Minutes, Grass Stains,

 Black Panther stars Chadwick Boseman, Michael B. Jordan; Academy Award® winner, Lupita Nyong’o; with Academy Award® nominee, Angela Bassett; and Academy Award® winner, Forest Whitaker.
Sope is currently filming another Marvel film, set to release in late 2018 and looks forward to working in Nollywood.

Facebook enables organisations and businesses help people in crisis with new ‘Community Help’ feature

Lagos, Nigeria                                                               February 15, 2018

Facebook enables organisations and businesses help people in crisis with new ‘Community Help’ feature

Facebook has announced that organisations and businesses can now post in ‘Community Help’, a crisis response tool where people can request and provide help needed to recover following crises where ‘Safety Check’ - a Facebook tool which people can use to tell friends they are safe if in crisis-affected areas - has been activated.

“Organisations and businesses can post in Community Help, so that they can provide critical information and services for people to get the help they need in a crisis,”, explained Asha Sharma, Product Lead, Social Good, during the announcement. “We're beginning to roll out the feature to Pages for organisations and businesses like Direct Relief, Lyft, Chase, Feeding America, International Medical Corps, The California Department of Forestry and Fire and Save the Children, and will make the feature available to more users in the coming weeks,” she said.

The new feature provides organisations and businesses new ways to reach communities impacted by crises. For example, they might post about helping people find everything from free transportation to supplies and connecting volunteers with organizations that need help.

“We want to be there for our customers and communities in both good times and bad,” said Jess Purdy, Head of Social Media at Chase. "With so many people turning to Facebook to connect with friends, families and neighbours during crises, we see Community Help as a great tool in helping us connect our resources with those who need them most.”

Over the past year, people turned to Community Help for more than 500 different crises. Some of the crises where people used Community Help the most in 2017 include the flooding in Brazil (May), Hurricane Harvey in the US (August), the attack in Barcelona (August), the flooding in Mumbai (August) and the earthquake in Central Mexico (September). People also engaged with Community Help more than 750,000 times via posts, comments and messages, and the most frequent categories used are volunteer opportunities, shelter, food and clothing donations.

Facebook’s priority is to build tools that help keep people safe and provide them with ways to get the help they need to recover and rebuild. The company hopes this update makes it even easier for people to get the help they need in times of crisis and will give businesses and organisations an opportunity to build stronger communities around them.

·         Screenshots
·         Community Help Infographic

About Facebook 

Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what is going on in the world, and to share and express what matters to them. Facebook has 2.07 billion monthly active users and 1.4 billion daily active users on average worldwide and 11 million daily users and 23 million monthly active users from Nigeria.

About Red Media Africa

Red Media Africa ( is the PR & Empowerment Marketing division under the parent brand, RED.

It focuses on using inspiration, empowerment and action to help brands and organisations connect with their audiences, enhance their bottom-lines, and lead in their industries.

It has 6 major practice areas: Corporate Practice, Technology Practice, SME Practice, Governance Practice, Faith Practice and the International Practice – with work for brands across Nigeria, Ghana, Kenya and South Africa.

It has been recognised with multiple local and international awards including the Gold SABRE Awards for PR Campaigns and the Young Lions PR competition for the next generation of creatives.