Premium beer brand and sponsor of the UEFA Champions League, Heineken, has announced plans to extend its first-rate UCL viewing experience across major cities in Nigeria with pop-up experience centres for consumers. The brand made the announcement at the ‘One Last Time’ party, it held on Saturday, December 17, 2016, to close the Heineken House Lagos.
“The Heineken House Lagos is widely known and well regarded. The House has over the years become a true evidence of the level of comfort Heineken offers to its consumers. However, the Heineken House Lagos will now be replaced by several Heineken pop-up experience centers in major cities in Nigeria,” says Ngozi Nkwoji, Senior Brand Manager, Heineken. The centres will be a mini-replication of the Heineken House Lagos.
Nkwoji further noted that the Heineken pop-up experience centers is an extension of Heineken’s desire to ensure that the premium Heineken experience is enjoyed by its consumers across Nigeria.
The Heineken House Lagos, the first Champions Planet in Africa, was the premium home of exciting experiences and conviviality as it offered visitors, business leaders and influential personalities an opportunity to enjoy matches while building new relationships. The ‘One Last Time’ party was held to celebrate these experiences the Heineken House provided for fans of the UCL over the years.
At the party which witnessed performances from A-list artistes such as Tiwa Savage, Falz and Olamide, the lucky winner of a raffle draw was presented with a KLM business class return ticket.
The new Heineken pop-up experience centres will open at the resumption of the 2016/2017 UCL season.
The Heineken® brand, that bears the founder’s family name - Heineken - is available in almost every country across the globe and is the world’s most valuable international premium beer brand.
To follow Heineken® on Twitter visit www.twitter.com/heineken and to become a fan on Facebook go to www.facebook.com/heineken. To view videos, subscribe to our YouTube channel at www.youtube.com/heineken.
Enjoy Heineken Responsibly
Heineken continues to integrate its responsible consumption program into all activities. 'Enjoy Heineken® Responsibly (EHR),' our global brand-led approach to promote responsible consumption, first launched in 2004. Whilst the Enjoy Heineken® responsibly is the flagship of our commitments, we are of course promoting responsible consumption throughout our brand portfolio. As an industry leader, we believe we should lead by example, playing an active role in promoting responsible and moderate consumption of alcohol.
HEINEKEN employees are ambassadors for our responsible consumption agenda and, around the world, many markets have developed tailored activations to spread the message locally. We also work in partnership with many stakeholders to encourage responsible attitudes and to understand and address alcohol misuse.
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It focuses on using inspiration, empowerment and action to help brands and organisations connect with their audiences, enhance their bottom-lines and lead in their industries. It has 6 major practice areas: Corporate Practice, Technology Practice, SME Practice, Governance Practice, Faith Practice and the International Practice - with work for brands across Nigeria, Ghana, Kenya and South Africa. RED owns the continent's largest portfolio of youth media brands. Its Content Division holds brands across TV, radio, online and events including Y! Magazine,YNaija.com, Rubbin' Minds, #YTech100 and the The RED Summit. It also anchors a development firm, The Future Project, which projects include Africa's leading youth platform, The Future Awards Africa, HowCanIGetInvolved.com and Aiki.ng, which is run in conjunction with Microsoft.