Wednesday, 25 November 2015

Celebrations as Langland scoops 10 awards at the 2015 IPA Best of Health Show


Langland was recognised for outstanding healthcare advertising at the 2015 IPA Best of Health Show last night in London.
In total, one entry won Gold, 5 won Silver and 3 achieved Bronze – including ‘Best of Show’ for advertising to consumers for its integrated ‘Sniffers’ campaign, which raises awareness of home-testing kits for sexually transmitted infections. 
In presenting the ‘Best of Show’ award, judge chairman James Sexton, Creative Director Ogilvy One Worldwide said the video’s mockumentary approach was an effective way to engage young people. “The video got people talking online about something that’s usually embarrassing. It is probably the first time a campaign about viral STIs actually went viral.”
Langland Chief Executive, Philip Chin said, “Winning the highly coveted “Best of Show’ award, along with our gold, silver and bronze awards capped the end of an amazing month for Langland, which included news that we had joined the Publicis Healthcare Communications Group. My thanks to the show’s organising committee, the judges and all of our clients and agency team for enabling the work to be made and recognised.”
In all Langland received 10 awards:
Special Prize
Best of Show Consumer: 
‘Sniffers’ for Confidante
Gold Awards 
Consumer – UK Integrated Campaign: 
‘Sniffers’ for Confidante
Silver Awards 
Consumer – International Integrated Campaign: 
‘Timone & Clara’ for ICON
Consumer – Social Media: ‘Sniffers’ for Confidante
Consumer – Direct Marketing & Promotional Communications Campaign:
‘Timone & Clara’ for ICON, by Langland 
Consumer – Film Individual: ‘Sniffers’ for Confidante
Healthcare Professional – Film Individual: ‘Nick’s Film’ for Healthcare at Home
Bronze Awards 
Consumer – Press Advertisement Individual:
 ‘Stretto – Pool’ for Roche
Consumer – Press Advertisement Individual: ‘Stretto – Bed’ for Roche
Consumer – Press Advertisement Campaign: ‘Stretto’ for Roche

 About Langland
Langland is the world’s most creatively awarded health and wellness advertising agency. With a purpose to create ‘ideas for a healthier world’, the agency ranks in the UK top 50 advertising agencies and was awarded the Cannes Lions Health Agency of the Year at the inaugural Lions Health Festival in June 2014 and again in 2015. Langland is a member of Publicis Healthcare Communications Group (PHCG), the largest health-oriented agency network in the world.
For more information about Langland, visit www.langland.co.uk

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