A believable newspaper in an unbelievable country

The series of TVC tell unbelieveble stories of the political and social life of Argentina to celebrate the newspaper´s 10th anniversary.

00:02:49

Added on 11/23/15

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To see the TV spots click here: https://www.youtube.com/watch?v=Wvd1Dgarv1g

“A believable newspaper in an unbelievable country”, by Mercado McCann to Diário Perfil

Smart, creative and historically rich, a campaign encompassing 9 TVCs, print ads and radio spots was created by Mercado McCann to celebrate the 10^th anniversary of the Argentinian national newspaper Diário Perfil.

The TV spot combines photographs and film footage of Argentina's most bizarre news stories to prove the point that Diário Perfil is a source of truth in a country where the most hard-to-believe events occur. The tagline: "A believable newspaper in an unbelievable country."

Credits:

Agency: Mercado McCann

Client: Editorial Perfil

General creative director: Martin Mercado

Executive Creative Directors: Diego Tuya, Darío Rial.

Creative Directors: Nicolás Ochoa, Nicolás Massimino.

Creatives: Antonino Campostrini, Alejandro Rattenbach.

Production house: Postmedia.

General Account Director: Agustín Coste.

Sound production: Twins

Head of production: Agustín Borgognoni.

Producer: Hernán Pedros.

Client approval: Javier Calvo.

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