“A believable newspaper in an unbelievable country”, by Mercado McCann to Diário Perfil
Smart, creative and historically rich, a campaign encompassing 9 TVCs, print ads and radio spots was created by Mercado McCann to celebrate the 10thanniversary of the Argentinian national newspaper Diário Perfil.
The TV spot combines photographs and film footage of Argentina's most bizarre news stories to prove the point that Diário Perfil is a source of truth in a country where the most hard-to-believe events occur. The tagline: "A believable newspaper in an unbelievable country."
Agency: Mercado McCann
Client: Editorial Perfil
General creative director: Martin Mercado
Executive Creative Directors: Diego Tuya, Darío Rial.