The Wall Street Journal (WSJ) has unveiled a redesigned and mobile-optimised WSJ.com.
Designed and built in-house, the “fully responsive” website has been created to provide a “fast-loading” digital experience that is consistent across all screen sizes and devices.
The timely redesign coincides with what the press are labelling as “mobilegeddon”, the news that as of yesterday (21 April) Google is making a major change to its mobile search algorithm that will impact the order that websites are ranked when users search on their mobile devices.
The algorithm is designed to favour mobile-friendly websites and will allow them to rank higher in searches. Websites that are not mobile friendly will be relegated.
WSJ’s new website puts an emphasis on visually dynamic storytelling, with a bigger focus on graphics, photography and videos.
Gerard Baker, editor-in-chief at The Wall Street Journal, said: “The new WSJ.com is a fitting platform for our peerless journalism and improves the way we deliver content to our savvy and ambitious readers.
“This represents a continued evolution of the Journal’s digital transformation, and it will be instrumental in widening our reach around the globe. This is just the latest and most powerful example yet, of how the Journal is improving and adapting to the digital needs of our subscribers.”
The WSJ looks to be putting an emphasis on responsive design across all of its digital products. Last month, the journal re-launched the WSJ Android app on a platform that works across all phone and tablet sizes. Later this week, it will also launch on the Apple Watch.
Laura Bracher, London
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