Tuesday, 14 October 2014


Press Release


  With 5K Resolution and CinemaScope 21:9 Aspect Ratio, LG’s Latest TV Redefines Immersive Viewing

Lagos, October 4, 2014---- LG Electronics, a global leader in Consumer Electronics, has introduced into the Nigerian market its 105-inch, 21:9 curved UHD TV which uses LED courtesy of improved TFT technology for an even backlighting across the curved surface.

The LG 105-inch curved Ultra HD TV, also known as 105UC9 is equipped with a 21:9 Cinemascope aspect ratio screen which features 5K resolution (5120 x 2160) that packs 30 percent more pixels than regular 4K TVs. This TV’s massive screen provides a resolution of over 11 million pixels, five times more than a 1080p Full HD TV. With such a high pixel density, images are rendered with a sharpness and clarity that “has to be seen to be believed, not forgetting its equally impressive 7.2 channel speaker systems and 150-watt sound system.
 The 105UC9 achieves its picture quality through the company’s True 4K Engine Pro and IPS 4K panel. True 4K Engine Pro eliminates visual errors and can upscale lower-resolution content into near-Ultra HD quality while the IPS 4K panel provides “consistent contrast, true-to-life colors and a wide viewing angle.” This TV delivers a “truly immersive” viewer experience with “ultra-sharp, lifelike” images and “stunning” visual surround sound.
Commenting on the milestone achievement, General Manager, Home Entertainment division, LG Electronics, Mr. Steve Ryu said: “The vision behind LG’s 105-inch 21:9 curved Ultra HD TV was to bring the movie theater into the living room. This product pushes the envelope   home entertainment innovation and demonstrates what is possible when you bring today’s most advanced TV technologies together.”
Aside from the giant screen, LG's new flagship TV set also boasts of an extra large speaker positioned at the bottom of the unit along with the other front facing speakers. This 105UC9 model also delivers audio through a built-in 7.2 channel, 150W sound system. Incorporating LG’s Ultra Surround concept and developed in partnership with premium audio manufacturer Harman Kardon, the speaker array produces a “powerful and rich audio experience.” The multi-channel system complements the TV’s 21:9 CinemaScope screen with a “sonic performance worthy of an actual movie theater.
With the same aspect ratio as a Hollywood motion picture, the 105UC9’s 21:9 CinemaScope screen recreates the movie experience in the home.” The curvature of the display has been carefully calibrated to “maximize the immersive ambiance. When viewing programs in 16:9 format, the unused screen space on the side can display additional information or programming details to enhance viewing experience.
The 105UC9 ensures an “immensely satisfying user experience” with LG Smart TV, which is centered on the webOS platform. By combining Film Patterned Retarder (FPR) 3D technology with “extremely high picture resolution,” LG’s 4K 3D feature offers “unobtrusive and compelling 3D viewing pleasure. And thanks to the 4K 3D Upscaler, SD, HD and Full HD content is converted into crystal-clear, near-Ultra HD resolution.
This milestone for LG Display's LCD technology could signify a wave of more affordable curved TVs.
During the event, LG Electronics was also able to compare the LG curved OLED TV with other curved TVs based on the picture quality, brightness and design, ability to create white screen, high definition, contrast, deeper blacks. OLED TV boasts a great viewing angle because OLEDs work by creating light directly from the panel with no change in color brightness. In addition, OLEDs have incredible response time. An OLED’s screen refreshes in less than 0.1 microseconds, which allows clear and blur-free images, Also, OLED TV gives less eye strain even with prolonged viewing times.

With the introduction of LG 105-inch Curved UHD TV LG Electronics has demonstrated that it is relentless in its efforts to make consumers happy by tailoring its products and services and improving on its technology to suit their individual needs.
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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 87,000 people working in 113 locations around the world. With 2012 global sales of USD 45.22 billion (KRW 50.96 trillion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solution – and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2013 ENERGY STAR® Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

About LG Electronics Home Entertainment Company
The LG Electronics Home Entertainment Company is a global top player in televisions, monitors, commercial displays, audio video systems, personal computers and security systems. The company constantly pushes technological boundaries to create feature-rich devices with stylish designs that meet global consumer needs. LG's consumer products include OLED TV, Ultra HD TV, CINEMA 3D Smart TV, IPS monitors, home theater systems, Blu-ray Disc™ players, car audio video systems, mouse scanners and external storage devices. LG’s commercial products include digital signage, video conferencing systems and IP security cameras.

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