AT&T has announced that it is buying DirecTV, America’s biggest satellite television provider, for $48.5bn. AT&T will acquire...
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May 2014
Pernod Ricard launches mobile app campaign
French wines and spirits giant Pernod Ricard has launched a free mobile app to educate its consumers about responsible drinking. The ap...
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Unilever sells Ragu and Bertolli brands for $2.15bn
Unilever, the consumer goods giant, has sold its North American pasta sauces business under the Ragu and Bertolli brands to Japanese co...
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Google overtakes Apple as most valuable global brand
Google has overtaken Apple to become the world’s most valuable global brand in the 2014 BrandZTM Top 100 Most Valuable Global Brand ran...
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3rdFloor Limited Officially Launches its Digital Marketing Consultancy Services
3rdfloor Limited, a digital marketing consultancy was officially launched into corporate Nigeria at the Wheatbaker Hotel in Ikoyi L...
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Reckitt Benckiser adds new creative agencies to global roster
Laura Bracher, London Reckitt Benckiser (RB), the multinational consumer health, hygiene and home company has added several new c...
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Sony launches social network dedicated to FIFA World Cup
Laura Bracher, London Sony is launching the world’s first social network dedicated to the 2014 FIFA World Cup in Brazil – ‘One St...
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Dentsu Aegis Network acquires Fifty Four Media
Dentsu Aegis Network has signed an agreement to acquire a majority share in Fifty Four Media LLP, a media planning and buying company ...
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Heineken releases global ‘Cities of the World’ campaign
Heineken has unveiled its latest global campaign, ‘Cities of the World’, which aims to inspire men to have new adventures by unlocking th...
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Samsung teams up with top footballers for new campaign
Samsung has released its latest multi-layered global marketing campaign, for the release of the Galaxy S5, Gear 2 and Fit devices. T...
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