TAKE A SCIENTIFIC APPROACH AT CANNES LIONS

See the science behind creativity. Find out more >>               When Cannes Lions gets underway next week, uncover the sessions exploring the science behind creativity:     HUMAN BEHAVIOUR – MEASURING EMOTIONS TO IMPROVE EFFECTIVENESS OF ONLINE VIDEO ADS Get a world-first view into the emotions behind how users respond to various forms of video ads. More >>   HOW TO BE MORE ADAPTIVE AND WHY IT'LL MAKE YOU MORE CREATIVE Hear from Formula 1 driver Jenson Button and the McLaren Team as they explain how principles of adaptive behaviour can be applied to the creative industries. More >>   TAKING MOONSHOTS, TELLING STORIES Astro Teller, Captain of Moonshots, gives a glimpse of the ethos, people and approach behind Google[x]. More >>   HAPPY HACKING Explore the ideas behind hacking with consumers rather than the traditional approach to co-creating with consumers. More >>   THE ERA OF "YOU": THE NEW SCIENCE OF GIVING PEOPLE WHAT THEY WANT John Kennedy, Vice-President, Corporate Marketing at IBM, discusses using Big Data and analytics to predict customer desires and create true personalisation.More >>   THE FUTURE OF THE HUMAN: BRAND: INTERFACE Experts from MIT Media Lab, Oblong Industries and Aegis Media demonstrate how technologies that were fictional a decade ago have already become reality. More >>     DATA DRIVEN CREATIVITY Learn how “new data” can inspire breakthrough creative ideas that bring tangible business results to the world’s biggest brands. More >>   READYING YOUR BRAND FOR THE NEW CONSUMER: 2015 Uncover the consumer insight and cultural shifts that will inspire award-winning creativity in the future. More >>   BEYOND TECHNOLOGY: DESIGNING FOR PEOPLE Watch a showcase of some of the advertising innovations Microsoft Advertising is experimenting with in the context of ever-changing consumer expectations. More >>   You have received this email because you have asked to get news from Cannes Lions. To manage your emails, visit our preference centre To reply to this email, please contact us. Lions Festivals 33 Kingsway, London, WC2B 6UF, United Kingdom T +44 (0) 20 3033 4000 To unsubscribe from this mailing list, click here.

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