Samsung is partnering with a number of open-air cinema producers to launch a summer experiential push to encourage consumers to use the smart features of its Smart TV sets.
Guy Kinnell, Samsung UK and Ireland’s head of TV and AV, says: “Our partnership with open air cinema is fantastic as the experience reflects the core focus of the Samsung Smart TV promise, which is to help people discover more of the films and TV they love through an amazing viewing experience with friends and family.”
Smart TVs accounted for 27 per cent of TV sales in Europe, according to IHS. This percentage is forecast to increase to 55 per cent in 2015.
Separate research from digital entertainment company Rovi and research agency Decipher found 55 per cent of smart TV owners in the UK are female. More than half (55 per cent) of smart TV owners claim to have noticed advertising on the platform, an increase of 14 percentage points on the fourth quarter in 2012 and one in ten have clicked on ads.