Multi-screen video and brand advertising platform Smartclip has unveiled a global advertising partnership for Samsung Smart TVs and Blu-ray players through Samsung’s digital advertising platform, Samsung AdHub.
Samsung AdHub has been supporting advertising on smart devices including smart phones, tablets and Smart TV devices, and the deal with Smartclip will enable it to expand the sales coverage of Smart TV advertising covering 19 countries across North America, Europe, Russia and Australia.
“Smartclip is thrilled to be partnering with the number one TV manufacturer in all these markets. Samsung Smart TV’s reach and distribution makes this addition to the Smartclip Connected TV portfolio very attractive to our advertisers as this audience is very relevant to advertisers looking to reach a sophisticated and brand conscious demographic,” said Smartclip chief executive Jean-Pierre Fumagalli. “This partnership with Samsung delivers significant additional scale across our Connected TV network, and marketers can add Connected TV to their digital mix and reach consumers on all four screens with a like-to-like measurement.
Through the partnership advertisers will have the ability to target audiences as they enter into the Samsung AdHub and throughout their Smart TV experience. Smartclip has been serving advertising on Connected TVs since 2009 and are already integrated with a multitude of apps which are available on Connected TVs.
Martina Lacey, London