Digital sports media group Perform is set to partner with the Nigerian Guardian to launch its sports video-on-demand (VOD) platform in the Nigerian market.
ePlayer will be integrated into the sports pages of the Nigerian Guardian’s website and will provide Nigerian sports fans with a range of sports video content including news from the English Premier League, La Liga and the Champions league, as well as highlights and news content from a range of other sports including basketball via the NBA TV channel, athletics, tennis and motorsports.
“This partnership marks an exciting step in the evolution of the Guardian. As more and more sports fans turn to their PCs and mobiles to follow sport, our partnership with Perform ensures that we are positioned to cater for these content hungry fans,” said The Guardian executive director, Toke Alex Ibru.
ePlayer broadcasts official sports highlights and news and is live in 21 territories, sitting across over 1,100 leading websites. According to Perform the platform globally reaches an excess of 115 million unique viewers every month.
“We are delighted to have partnered with one of the biggest publishers in Nigeria to launch ePlayer. The Nigerian market is an extremely exciting one for us and we look forward to providing fans with the content that they want but also provide a premium video platform for brands to reach and engage with these sports fans,” added Perform African managing director, Peter Burroughs.
Martina Lacey, London