As part of the drive to combine its uniqueness and quality to give consumers the best of experience, Fayrouz a premium soft drink from the stable of Nigerian Breweries Plc synergised its brand attributes with the just concluded Darey Art Alade’ s Love… like a movie concert held at Eko Hotel and Suites in Lagos. The premium soft drink served as the cocktail drink for the celebrities that graced the exciting event. The unique synergy – to the applause of the audience - brought the uniqueness of the brand and the concert to the fore.
Described as the combination of best of music, art, drama and theatre performance, the concert which had the presence of the international fashion icon and co-host of the concert, Kim Kardashian as well as the Nigeria’s top hip hop artists, Nollywood front liners and other notable corporate executives did not disappoint.
Fay2 (L-R) Senior Brand Manager Fayrouz, Nnenna Hemeson-Ifeibigh, Weird MC and the Marketing Manager non-alcoholics brands Nigerian Breweries, Samson Oloche at the love like a movie concert sponsored by Fayrouz
Speaking at the event, Mr Walter Drenth, Marketing Director Nigerian Breweries Plc, disclosed that Fayrouz is a premium and stylish soft drink that often looks out for opportunities to treat its consumers to exciting experiences. “We thought it worthwhile to partner with Darey on this event which is premium, stylish and extra ordinary - values which are associated with Fayrouz. The show has brought a new dimension to the music and entertainment industry in Nigeria. It is a marriage of two different and unconventional brands which has offered maximum satisfaction to consumers and guests”.
In her comments, Nnenna Ifeibigh-Hemeson, Senior Brand Manager Fayrouz and Climax, said Nigerian Breweries plc as a corporate brand and Fayrouz, as a product brand, does not get involved in anything that is not unique and impacting. “Fayrouz is different, original and unique; it’s in a class of its own. The same goes for the concert that combines
Fay 3 (L-R) Mother of the winner of the ticket to love like a movie concert, Opeyemi Ishola, Marketing Director Nigerian Breweries Plc, Walter Drenth, winner of the ticket Ishola Daniel and the Senior Brand Manager Fayrouz, Nnenna Hemeson-Ifeibigh at the concert sponsored by Fayrouz
Fay 4 (L-R) Producer love like movie, Darey Art Alade, Senior Brand Manager Fayrouz, Nnenna Hemeson-Ifeibigh and a guest at the concert sponsored by Fayrouz
Commenting on the show, the producer, Darey Art Alade, disclosed that they were able to make a new statement that offers music lovers the best of music, art, drama and dance with live performances. He thanked his friends who made appearances; and others who combined with extreme theatre. “These are guys using sand to draw what I am singing. Our normal concept is just to come on stage, either lip-synching or jumping up and down with dancers when the CD you would release starts playing; what we have been able to bring to the fore is different and unique.”. He added.