As part of the drive to combine its uniqueness and quality to give consumers the best of experience, Fayrouz a premium soft drink from the stable of Nigerian Breweries Plc synergised its brand attributes with the just concluded Darey Art Alade’ s Love… like a movie concert held at Eko Hotel and Suites in Lagos. The premium soft drink served as the cocktail drink for the celebrities that graced the exciting event. The unique synergy – to the applause of the audience - brought the uniqueness of the brand and the concert to the fore.
Described as the
combination of best of music, art, drama and theatre performance, the concert
which had the presence of the international fashion icon and co-host of the
concert, Kim Kardashian as well as the Nigeria’s top hip hop artists, Nollywood
front liners and other notable corporate executives did not disappoint.
Fay2
(L-R) Senior Brand Manager Fayrouz, Nnenna Hemeson-Ifeibigh, Weird MC and the
Marketing Manager non-alcoholics brands Nigerian Breweries, Samson Oloche at
the love like a movie concert sponsored by Fayrouz
Speaking at the event, Mr
Walter Drenth, Marketing Director Nigerian Breweries Plc, disclosed that
Fayrouz is a premium and stylish soft drink that often looks out for
opportunities to treat its consumers to exciting experiences. “We thought it worthwhile
to partner with Darey on this event which is premium, stylish and extra ordinary
- values which are associated with Fayrouz. The show has brought a new
dimension to the music and entertainment industry in Nigeria. It is a marriage
of two different and unconventional brands which has offered maximum
satisfaction to consumers and guests”.
In her comments, Nnenna
Ifeibigh-Hemeson, Senior Brand Manager Fayrouz and Climax, said Nigerian
Breweries plc as a corporate brand and Fayrouz, as a product brand, does not
get involved in anything that is not unique and impacting. “Fayrouz is
different, original and unique; it’s in a class of its own. The same goes for
the concert that combines Circque du Soleil theatrics and music to
present a different kind of experience in this part of the World, it shares great
attributes and values with the Fayrouz brand that was why we decided to partner
Darey on the show. It is indeed a lifelong experience and we are excited to
have been part of it”.
Fay
3 (L-R) Mother of the winner of the ticket to love like a movie concert,
Opeyemi Ishola, Marketing Director Nigerian Breweries Plc, Walter Drenth,
winner of the ticket Ishola Daniel and the Senior Brand Manager Fayrouz, Nnenna
Hemeson-Ifeibigh at the concert sponsored by Fayrouz
She
added that the event also provided the platform to share the brand’s new
innovation with consumers through the introduction of Fayrouz cocktail to offer
them a different kind of experience and taste of the brand in another unique
way.
To
ensure that its consumers are not left out, the brand provided consumers the
opportunity to witness the show live with platinum tickets to the concert which
were won through a live radio show on UNILAG FM. The winners commended the
brand for giving them an exciting and premium experience.
Fay 4 (L-R) Producer love like movie, Darey Art Alade, Senior
Brand Manager Fayrouz, Nnenna Hemeson-Ifeibigh and a guest at the concert
sponsored by Fayrouz
Commenting
on the show, the producer, Darey Art Alade, disclosed that they were able to
make a new statement that offers music lovers the best of music, art, drama and
dance with live performances. He thanked his friends who made appearances; 2face, 9ice, Iyanya, Timi Dakolo, Praiz, Waje and others who combined with Circque du Soleil an extreme theatre. “These
are guys using sand to draw what I am singing. Our normal concept is just to
come on stage, either lip-synching or jumping up and down with dancers when the
CD you would release starts playing; what we have been able to bring to the
fore is different and unique.”. He added.
0 Comments:
Post a Comment