Tuesday, 19 February 2013

Fayrouz Refreshes Darey’s Love... Like a Movie

Fay 1 (L-R) Winner of the Fayrouz ticket to the love like a movie concert, Ishola Daniel, Senior Brand Manager Fayrouz, Nnenna Hemeson-Ifeibigh and the mother of the winner, Opeyemi Ishola at the concert sponsored by Fayrouz

As part of the drive to combine its uniqueness and quality to give consumers the best of  experience, Fayrouz  a premium soft drink from the  stable of Nigerian Breweries Plc synergised its brand attributes with the just concluded Darey Art Alade’ s Love… like a movie concert held at Eko Hotel and Suites in Lagos. The premium soft drink served as the cocktail drink for the celebrities that graced the exciting event. The unique synergy – to the applause of the audience - brought the uniqueness of the brand and the concert to the fore.  

Described as the combination of best of music, art, drama and theatre performance, the concert which had the presence of the international fashion icon and co-host of the concert, Kim Kardashian as well as the Nigeria’s top hip hop artists, Nollywood front liners and other notable corporate executives did not disappoint.
Fay2 (L-R) Senior Brand Manager Fayrouz, Nnenna Hemeson-Ifeibigh, Weird MC and the Marketing Manager non-alcoholics brands Nigerian Breweries, Samson Oloche at the love like a movie concert sponsored by Fayrouz

Speaking at the event, Mr Walter Drenth, Marketing Director Nigerian Breweries Plc, disclosed that Fayrouz is a premium and stylish soft drink that often looks out for opportunities to treat its consumers to exciting experiences. “We thought it worthwhile to partner with Darey on this event which is premium, stylish and extra ordinary - values which are associated with Fayrouz. The show has brought a new dimension to the music and entertainment industry in Nigeria. It is a marriage of two different and unconventional brands which has offered maximum satisfaction to consumers and guests”.
In her comments, Nnenna Ifeibigh-Hemeson, Senior Brand Manager Fayrouz and Climax, said Nigerian Breweries plc as a corporate brand and Fayrouz, as a product brand, does not get involved in anything that is not unique and impacting. “Fayrouz is different, original and unique; it’s in a class of its own. The same goes for the concert that combines Circque du Soleil theatrics and music to present a different kind of experience in this part of the World, it shares great attributes and values with the Fayrouz brand that was why we decided to partner Darey on the show. It is indeed a lifelong experience and we are excited to have been part of it”.
Fay 3 (L-R) Mother of the winner of the ticket to love like a movie concert, Opeyemi Ishola, Marketing Director Nigerian Breweries Plc, Walter Drenth, winner of the ticket Ishola Daniel and the Senior Brand Manager Fayrouz, Nnenna Hemeson-Ifeibigh at the concert sponsored by Fayrouz

She added that the event also provided the platform to share the brand’s new innovation with consumers through the introduction of Fayrouz cocktail to offer them a different kind of experience and taste of the brand in another unique way.
To ensure that its consumers are not left out, the brand provided consumers the opportunity to witness the show live with platinum tickets to the concert which were won through a live radio show on UNILAG FM. The winners commended the brand for giving them an exciting and premium experience.  
Fay 4 (L-R) Producer love like movie, Darey Art Alade, Senior Brand Manager Fayrouz, Nnenna Hemeson-Ifeibigh and a guest at the concert sponsored by Fayrouz

Commenting on the show, the producer, Darey Art Alade, disclosed that they were able to make a new statement that offers music lovers the best of music, art, drama and dance with live performances. He thanked his friends who made appearances; 2face, 9ice, Iyanya, Timi Dakolo, Praiz, Waje and others who combined with Circque du Soleil an extreme theatre. “These are guys using sand to draw what I am singing. Our normal concept is just to come on stage, either lip-synching or jumping up and down with dancers when the CD you would release starts playing; what we have been able to bring to the fore is different and unique.”. He added.

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