Polaroid
For a while, no camera was as technologically impressive as the Polaroid One-Step. During an era in which developing a roll of film took days, the Polaroid dispensed a photo at the moment it was taken and the picture developed right in front of users’ eyes. Eventually, the digital camera came along, which offered both instantly uploadable photos and a seemingly limitless number of pictures. The now-obsolete camera ceased production in 2007, and the company filed for bankruptcy protection in 2008.
Fast forward to 2010: The company that had been left for dead was producing a 21st century take on its original concept. The new Polaroid camera, which looks very much like the old one, is digital and instantly dispenses photos via an on-board printer. However, Polaroid’s chief marketing officer, Jon Pollack,announced in 2010 that the company would still make the old style of camera.
"Digital is the future, but the market has screamed for the return of Polaroid film," he said at the Consumer Electronics Show. He said that the camera would be an item for artists and hobbyists, and that it would be "pretty expensive." The company also partnered with musician Lady Gaga, appointing her to the position of creative director.
Fast forward to 2010: The company that had been left for dead was producing a 21st century take on its original concept. The new Polaroid camera, which looks very much like the old one, is digital and instantly dispenses photos via an on-board printer. However, Polaroid’s chief marketing officer, Jon Pollack,announced in 2010 that the company would still make the old style of camera.
"Digital is the future, but the market has screamed for the return of Polaroid film," he said at the Consumer Electronics Show. He said that the camera would be an item for artists and hobbyists, and that it would be "pretty expensive." The company also partnered with musician Lady Gaga, appointing her to the position of creative director.
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