Comeback Brands



The Muppets
Kermit the Frog and his Muppet posse have been such an integral part of U.S. popular culture for so long that, to many people, they’re celebrities in their own right. Aside from appearing in a host of children’s television shows and movies over the years, Miss Piggy wrote a diet guide for Ladies Home Journal and was interviewed by journalist Morley Safer in 1979.

While the Muppets never experienced a major period of decline, they faded from view in the 2000s. That changed when Walt Disney purchased the brand in 2004 and later began a concerted effort to bring the puppets back to their former glory. Part of this effort was a campaign of videos created for YouTube, one of which depicted the Muppets performing a version of the Queen song “Bohemian Rhapsody.”

The 2009 video quickly went viral, and set the stage for a new Muppet movie. The film, simply titled “The Muppets,” was released in 2011 to overwhelmingly positive reviews and earned a domestic box office gross of $89 million,almost double its budget.

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