Marvel Comics
Marvel has published comic books since the 1930s, and it introduced such well-known characters as Spider-Man, the Hulk, and Captain America. In that time, Marvel experienced multiple periods of decline and rebirth, but things looked their most grim when the company filed for bankruptcy protectionin the late 1990s.
In 1997, the parent company, Marvel Entertainment Group, merged with the toy company Toy Biz to form Marvel Enterprises. This led to an era in which Marvel characters were the subjects of massively profitable film franchises, including the “X-Men” series and particularly “Spider-Man,” a 2002 film that grossed almost $822 million at the worldwide box office and spawned two sequels that were nearly as successful.
In 1997, the parent company, Marvel Entertainment Group, merged with the toy company Toy Biz to form Marvel Enterprises. This led to an era in which Marvel characters were the subjects of massively profitable film franchises, including the “X-Men” series and particularly “Spider-Man,” a 2002 film that grossed almost $822 million at the worldwide box office and spawned two sequels that were nearly as successful.
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