Keds
Although Keds sneakers were introduced in 1916, they are mostly associated with the fashions of the 1970s and 1980s. During that time, it was a dominant brand with broad appeal, and a line even existed for professional athletes called Pro-Keds. By the late 1990s, sales declined as the buying public lost interest.
The sneakers returned to popularity in the mid-2000s, thanks to some creative assistance. In 2007, designer Nanette Lepore created a “fun, flirty line of women’s Keds,” and in 2008 the company introduced Keds Studio, which allows people to customize their own pair of shoes with colors, patterns and pictures. In February 2012, the company introduced a line with stripes and polka dots inspired by the Madewell Spring 2012 collection.
The sneakers returned to popularity in the mid-2000s, thanks to some creative assistance. In 2007, designer Nanette Lepore created a “fun, flirty line of women’s Keds,” and in 2008 the company introduced Keds Studio, which allows people to customize their own pair of shoes with colors, patterns and pictures. In February 2012, the company introduced a line with stripes and polka dots inspired by the Madewell Spring 2012 collection.
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