Nintendo
The Nintendo Co. has existed for over 120 years. It was founded in Japan as a manufacturer of playing cards, and was an early entrant in the videogame business, beginning in 1974. In the 1980s, it created the “Donkey Kong” and “Super Mario Bros.” arcade games, which both became massively popular. In 1989, it produced the popular Game Boy handheld gaming device. This was followed by the Super Nintendo Entertainment System, which went on to sell more than 49 millionunits, and finally the GameCube.
Nintendo’s fortunes declined significantly when its rival, Sony, released the PlayStation 2, the best-selling game console of all time with more than 150 million units shipped. The future seemed bleak for the company until 2006, when it released the Wii, a game console that uses motion-sensor technology. The product completely turned Nintendo’s fortunes around, and the Wii now leads PlayStation 3 and the Xbox 360 in worldwide sales.
Nintendo’s fortunes declined significantly when its rival, Sony, released the PlayStation 2, the best-selling game console of all time with more than 150 million units shipped. The future seemed bleak for the company until 2006, when it released the Wii, a game console that uses motion-sensor technology. The product completely turned Nintendo’s fortunes around, and the Wii now leads PlayStation 3 and the Xbox 360 in worldwide sales.
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