By Michael Barnett Big-name brands are taking control of their experiential activity by hosting their own events in an effort to create t...
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April 2012
'I AM concerned with comfort!' Christian Louboutin
By DEBORAH ARTHURS ' I AM concerned with comfort!' Christian Louboutin defends controversial 'heels should be painful' c...
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Nokia to sell off Vertu brand
By Lara O'Reilly Nokia is understood to be close to selling off its luxury phone brand Vertu as it looks to focus on its core a...
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Pepsi readies global music campaign
By Lara O'Reilly Pepsi is set to roll out a global marketing campaign featuring singer Nicki Minaj as it looks to use music to appeal...
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Man U's Ashley Young to star in Lucozade ad
By Sebastian Joseph Lucozade is to launch the latest phase of its ‘Faster. Stronger. For Longer’ marketing campaign during tonight’s Prem...
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Pernod Ricard to tackle UK sales dip with innovation drive
By Sebastian Joseph Pernod Ricard is readying a raft of marketing activity to back its premiumisation strategy as it looks to reverse a d...
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H&M 'Fashion Against AIDS' 2012 Collection
By Lu Yawen In it's fifth Fashion Against AIDS (FAA) collection so far, the Swedish clothing giant goes completely tribal fo...
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Samsung beats Apple in Q1 smartphone battle
By Reuters Samsung Electronics has posted a record $5.2bn quarterly profit as it shifted over 20,000 Galaxy smartphones an ...
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Primark mulls legal move over fake Dubai store
By Andy Sambidge (Photo for illustrative purposes only) UK-based budget fashion retailer Primark is reportedly considering legal ...
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