REVEALED: The world's most valuable brands

10. Amazon

Sector: Technology

Brand value 2012: US$28.7bn

Brand rating 2012: AA+

9. Vodafone

Sector: Telecoms

Brand value 2012: US$30bn

Brand rating 2012: AAA+

8. Coca Cola

Sector: Beverages

Brand value 2012: US$31.1bn

Brand rating 2012: AAA+

7. General Electric

Sector: Manufacturing

Brand value 2012: US$33.2bn

Brand rating 2012: AA+

 

6. Samsung

Sector: Manufacturing

Brand value 2012: US$38.2bn

Brand rating 2010: AAA-

5. Walmart

Sector: Retail

Brand value 2012: US$38.3bn

Brand rating 2012: AA

4. IBM

Sector: Technology

Brand value 2012: US$39.1bn

Brand rating 2012: AA+

3. Microsoft

Sector: Technology

Brand value 2012: US$45.8bn

Brand rating 2012: AAA+

2. Google

Sector: Technology

Brand value 2012: US$47.5bn

Brand rating 2012: AAA+

1. Apple

Sector: Technology

Brand value 2012: US$70.6bn

Brand rating 2012: AAA+

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