Nestlé has unveiled ‘Chunky Peanut Butter’ as the next permanent flavour of its Kit Kat Chunky range, after asking fans to vote for one of four limited edition bars.
The winning flavour, which was announced in yesterday’s first edition of the Sun on Sunday (February 26), will go on sale in April.
The food brand kicked off a multi-million pound campaign to source the new flavour last month, by asking fans to cast votes for one of the new bars on either its Facebook page or by using augmented reality app, Blippar.Live voting updates were aired between primetime shows on ITV1, as part of a strategic partnership between the commercial broadcaster and Nestlé to target 18-30 year-old men.
It also commissioned six online films to air on the brand’s Facebook page to promote each flavour, which featured celebrity cameos such as rapper Vanilla Ice and comedian Dom Joly.
Earlier this month, Nestlé said that it would ramp up its focus on marketing and product innovation following better than expected sales growth of 7.5% in 2011.