MEDIA BUSINESSES COMPETE TO BECOME GLOBAL ‘HOT COMPANY OF THE YEAR’
AB In-Bev and Jaguar join judges of world’s only media business innovation prize
The Media Accelerator Program (MAP) is launched today which, for the second year running, will invite emerging media and technology companies from around the world to compete for the title of ‘Hot Company of the Year’. Created in partnership between US advisory firm MediaLink and UK media business C Squared, MAP is the only global competition of its kind. The program will seek out the cutting-edge businesses set to re-shape the future of the media industry.
By connecting entering companies with the Festival of Media, MAP provides the opportunity to be assessed by a leading international panel of experienced VCs and marketers. Judges this year include Chris Burggraeve (President of WFA and CMO of AB-InBev), Ian Armstrong (Global Communications Director, Jaguar), Jeff Bussgang (Flybridge Capital Partners) and Alain Heureux (CEO of IAB Europe).
Entering companies must be capitalised but still at an early stage of development and have a powerful proposition that challenges established practices in the media industry and could move the sector forward. As 39% of the gathered Festival audience is of MD or C-suite level, representing approximately half of all global advertising expenditure (c$250 billion), shortlisted MAP entrants will have the chance to take both their business, and the media sector as a whole, to the next level.
Alongside free tickets to the main Festival, entering companies will also benefit from structured onsite networking session with attending advertisers, media owners and agencies.
Last year, shortlisted companies included the now world-renowned ShareThis, who were eventually pipped at the post by innovative TV audience tracker Simulmedia. “We were honored to be selected as the inaugural MAP award winner. However, having the opportunity to participate in the MAP competition with so many innovative companies, was the bigger victory.” Comments John Piccone, SVP of sales, Simulmedia.
Michael Kassan, CEO of MediaLink comments “MAP is a major step forward in the creation of a global mechanism to bring great ideas to advertisers. It is a systematic way to provide a ‘liquidity of innovation’ in the media markets. We encourage all progressive young businesses to take part in this scheme”.
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For full entry criteria please visit www.festivalofmedia.com/global/map
For further press information on M.A.P or the Festival of Media please contact Elizabeth Jones or Jessie Winston at WITH PR on + 44 20 7249 7769 or firstname.lastname@example.org
About C Squared
C Squared is the global media and marketing industry’s fastest growing publishing and events business. Since the launch of its first international industry publication – Cream – in 2005, C Squared has grown twelve-fold and, though still headquartered in London, over half the Group’s turnover now comes from outside the UK. Known for our creative approach, vibrant team and unrivalled global connections, C Squared’s brands are leaders in their markets and offer knowledge and networking to senior decision-makers in advertising and communications across the world. Across C Squared’s portfolio of market-leading magazines, websites and conferences, it has readers, subscribers, visitors and clients from over 50 countries and produces successful events on every continent – from New York to New Delhi; from Valencia to Vilnius and from Amsterdam to Accra.
About MediaLink LLC
MediaLink is a Los Angeles and New York based advisory firm that provides critical counsel and strategic direction to the media, advertising, marketing, entertainment, and technology industries and to companies and investors that interact with those sectors. MediaLink professionals bring decades of sophisticated management expertise along with the vision, ingenuity, strategic thinking and skills for creative execution that can help clients achieve their goals. The MediaLink team’s varied experience delivers insights that are grounded in actual business problems and opportunities. MediaLink’s practice areas include strategic advisory, business acceleration, digital leadership, strategic communications, executive search, regulatory advisory, industry advocacy, and content and distribution strategies.
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