On this year’s Cannes Lions stage, author and expert on creativity, innovation and idea generation Fredrik Härén explores what it takes to be one of the new breed of global companies – and he wants your input.
Author of eight books including The Idea Book - one of the 100 best business books of all time - Fredrik is pre-launching his latest work, One World. One Company., at Cannes Lions and this is your chance to be part of it.
Simply answer Fredrik's questions and you will be name-checked in this special pre-launch edition, which will be read by business leaders around the world.
The survey only takes five minutes to complete and you will join experts from Mindshare, SKF, Volvo, IKEA, Rovio, Maersk, SAP, LG, HP, KPMG, RBS, ANZ, Credit Suisse, Manpower, Google, Twitter and many others as part of the vanguard that is shaping the future.
MINDSHARE AT CANNES LIONS Mindshare, the global media network, is bringing author and expert Fredrik Härén to Cannes to discuss the new breed of global company, the concept of the global brand and ‘The Global Divide’ - the gap between thriving and struggling companies on the world stage. In a world that is becoming increasingly complex for brands to navigate, Fredrik will share his insights, and those of his interviewees, on how to be successful on the global stage.More >>
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