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March 2012
Prada's Asia Focus Boosts Profit 72%
Prada SpA's 1913.HK +1.92% sharp focus on Asia resulted in a 72% rise in profit for its most recent fiscal year, a sig...
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PepsiCo Adds Fizz to Its Cola
BY SUZANNE VRANICA Marketing Giant Plans Global Effort With Rapper Nicki Minaj to Push Flagship By SUZANNE VRANICA Pepsi...
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Quaker Oats Mascot Larry Slims Down
by Dale Buss Larry the Cable Guy is more culturally relevant than Larry the Quaker guy. And that's a problem for Quaker Oats. ...
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Why Google's Self-Driving Car is a Game-Changer
by Michael Janger Google this week posted a fascinating video on YouTube showing Steve Mahan, who is blind, driving to Taco Bell o...
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PepsiCo Spurs Digital-Marketing Innovation in Brazil and India
by Dale Buss To hear PepsiCo's top executives tell it, two of the company's biggest needs nowadays are innovative m...
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P&G Looks to University Partnerships to Spur Innovation
by Dale Buss Over the last 10 years or so, Procter & Gamble's Connect + Develop program has forged hundreds of relationsh...
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Influencing Global Business Leaders At Cannes Lions
Discover the biggest brands' secrets at Cannes Lions View this email online On this year’s Cannes Lions ...
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